German speaking Influencer Marketing Coordinator

Our client, a well established yet growing provider within the iGaming field, is looking for a German speaking Influencer Marketing Coordinato. The ideal candidate has a strong understanding of the DACH market— a genuine passion for the casino and streaming industries, and a proven ability to build and manage influencer partnerships that drive user acquisition and brand growth.

Responsibilities

• Develop and execute influencer marketing strategies focused on lead generation and player acquisition.
• Work closely with the marketing and content teams to align influencer initiatives with broader campaigns.
• Identify, vet, and build strong relationships with influencers, streamers, and brand ambassadors across the DACH region.
• Review potential collaborators' channels and verify their authenticity before onboarding.
• Manage the end-to-end campaign process — from briefing to execution to post-campaign evaluation.
• Negotiate contracts and manage influencer budgets.
• Track daily performance of influencer content, monitor streamers' channels, and ensure scheduled posts go live as planned.
• Analyze German-language chat interactions and recommend ways to improve engagement, particularly when handling negative feedback.
• Monitor campaign KPIs and optimize ROI across influencer activity.
• Collect, report, and interpret campaign results, providing actionable insights for future campaigns.
• Act as the key point of contact between influencers, customer service, and internal stakeholders.
• Maintain strong, productive relationships with streamers through clear, encouraging communication and regular, constructive feedback.
• Stay fully informed of each streamer's timeline, campaign expectations, and community responsibilities.
• Stay current with trends in social media, influencer marketing, and streaming within the DACH iGaming community.
• Share insights on new trends or platforms that could strengthen our influencer strategy.
• Your main KPIs will be FTDs, Player LTV, Influencer budget management & ROI

Requirements

• Fluent / professional proficiency in German (C1 or above) and proficiency in English — required.
• Solid understanding of the DACH digital landscape; familiarity with the Swiss market specifically is a strong plus.
• Proven experience in influencer marketing within the online casino or iGaming industry.
• Passionate about streaming, social media, and content creation.
• Excellent communication, negotiation, and relationship-building skills.
• Analytical mindset with the ability to interpret data and drive performance.
• Strong organizational skills, with the ability to manage multiple campaigns simultaneously.
• Experience working with streamers or live content creators.
• Familiarity with influencer marketing tools and performance-tracking platforms.