CRM Coordinator

Our client is a dynamic digital agency seeking to expand their marketing team with a CRM Coordinator. You will be responsible for planning, executing and analysing of marketing campaigns across casino and sports products. This role is ideal for someone with a passion for customer communication, content coordination, and data-driven marketing within the fast-paced online gambling industry.

Responsibilities:

• Plan, schedule, draft, and execute CRM campaigns across various channels including email, SMS, push notifications, and onsite messaging.
• Coordinate the creation and timely delivery of CRM assets in collaboration with design and copywriting teams.
• Maintain and update the CRM campaign calendar across both casino and sports verticals.
• Ideate, build and manage automated campaigns and customer journeys to support onboarding, retention, reactivation, and VIP engagement.
• Monitor live campaigns, resolve any issues, and ensure flawless execution.
• Prepare reports and analyse campaign and overall performance to generate actionable insights.
• Ensure all CRM communications adhere to brand guidelines, tone of voice, and responsible gambling regulations.
• Foster strong working relationships with copywriters, designers, customer support agents, and other marketing stakeholders.
• Stay informed on industry trends, emerging tools, and competitor activity.

Requirements:

• Experience in a relevant CRM / marketing role within iGaming.
• Knowledge of CRM channels and tools (e.g., Optimove, Salesforce, Adobe Campaign) is preferred.
• Analytical mindset with an understanding of KPIs and campaign performance metrics.
• Basic project and process planning skills with the ability to manage multiple projects/tasks of varying complexities and meet deadlines.
• Fluency in English (fluency in German and/or other languages is a plus).
• A creative mind with extensive sports and casino knowledge.
• Strong conceptual and organizational skills with high attention to detail.
• Proactive, can-do attitude and the ability to work well under pressure.
• Effective communication skills, both written and verbal.
• Team player with the ability to collaborate across departments and functions.