Head of CRM Automation

Our client is a leading tech and digital services provider operating within the iGaming industry. As part of their continuous growth we are now seeking a Head of CRM Automation to join their team in Cyprus.

Overview

Were looking for a Head of CRM Automation to lead and scale the CRM automation efforts. This role is all about building and optimizing automation, driving behavioral-led engagement, and ensuring seamless player journeys across all CRM touchpoints. Youll lead a team of CRM Automation Specialists, fostering a high-performance culture focused on efficiency, innovation, and continuous improvement.

Responsibilities

• Build, lead and develop a team of CRM Automation Specialists, driving best practices and innovation.
• Own and automate player lifecycles, ensuring seamless journeys from acquisition to reactivation.
• Be a key stakeholder in the development and implementation of AI-driven segmentation and real-time behavioral triggers.
• Optimize and scale multi-channel CRM (email, SMS, push, in-app, outbound) through automation.
• Collaborate with data teams to enhance predictive modelling and personalization.
• Drive efficiency and innovation, reducing manual processes while maximizing engagement and retention.
• Ensure all automation is compliant with market regulations.

Requirements

• Proven experience in CRM automation within online gambling or a similar fast-paced, data-driven industry.
• Strong leadership skills, with experience managing and developing high-performing teams.
• Expertise in journey builders, real-time decisioning, and AI-driven CRM tools.
• Deep understanding of behavioral targeting and event-driven marketing strategies.
• A test-and-learn mindset, always seeking optimization opportunities.
• Ability to balance automation at scale with personalized engagement.

Why Join Us?

🌍 Be part of a forward-thinking, growing international company.

📚 Play a key role in shaping the knowledge culture of the CRM team.

🚀 Opportunities for career growth in training, knowledge management, and leadership.

🎯 Competitive salary, exciting projects, and a collaborative team environment.