Social User Acquisition Manager

Our client is a fast-growing leader in the digital entertainment industry, driving innovative marketing strategies to fuel mobile game growth. We are looking for a Social User Acquisition Manager to take charge of high-budget UA and retargeting campaigns across multiple mobile games. If youre a data-driven marketer with expertise in Facebook Ads and performance marketing, this is your chance to join a dynamic team and make a big impact!

Responsibilities:

• Drive mobile growth strategies across multiple mobile game titles.
• Manage and optimize UA campaigns on social ad networks, with a focus on Facebook.
• Build and maintain strategic relationships with acquisition partners and internal stakeholders (creative, compliance, UA teams).
• Research and test new technologies, ad formats, and strategies to improve performance.
• Analyze campaign data, identify trends, and optimize based on insights.
• Work closely with the creative team to develop and iterate ad concepts based on performance.
• Provide regular performance reports and insights to the management team.

Requirements

• 3+ years in performance marketing, managing high-budget UA and retargeting campaigns on social platforms (Facebook is a must!).
• Strong data analysis skills, with experience running tests on Facebook and interpreting results.
• Ability to manipulate and analyze large datasets, with proficiency in Excel.
• Deep understanding of mobile attribution and SKANs impact on performance measurement.
• Strong organizational, analytical, and presentation skills to drive decision-making.
• Experience with Power BI or equivalent is a plus.
• Fluent in English (verbal & written).