SEO Manager - Asian Markets

Our client is a digital services provider operating within the iGaming field. They are looking for a Senior SEO Specialist with expertise in iGaming markets across Asia. The ideal candidate will lead localized SEO strategies, optimize branded and non-branded traffic, and implement advanced technical SEO tactics to drive organic growth.

This role requires experience in gray-hat SEO strategies, mirror websites, and alternative domain techniques, with a strong understanding of Googles algorithms and ranking factors.

Responsibilities:

• Develop and execute SEO strategies for iGaming markets in Asia to drive organic traffic.
• Optimize websites for Googles search engine while considering regional search behaviors.
• Implement on-page SEO best practices, including keyword optimization, metadata structuring, internal linking, and structured data markup.
• Analyze SEO performance metrics and adjust strategies to improve branded and non-branded search traffic.
• Conduct comprehensive keyword research and competitor analysis, adapting strategies to Asian markets.
• Perform in-depth SEO audits, addressing crawl budget inefficiencies, JavaScript rendering, canonicalization, and indexation issues.
• Implement gray-hat SEO strategies, including alternative domains and mirror websites, to maintain traffic flow in Asian markets.
• Develop and execute link-building strategies, ensuring high-quality backlinks from regional sources.
• Stay ahead of SEO trends and Google algorithm updates to maintain a competitive edge.

Requirements

• 4+ years of SEO experience in the iGaming industry.
• Able to communicate at Bilingual or native level in Russian/Ukranian and proficient in English.
• Experience with the Asian market.
• Proven experience managing alternative domain strategies, mirror websites, and localized content SEO.
• Expertise in on-page, off-page, and technical SEO, including link-building and content optimization.
• Strong data analysis skills, with the ability to extract insights from Google Analytics and other data sources.
• Ability to manage multiple SEO campaigns across different languages and regions, adapting to local search behaviors.
• Experience with Baidu or other regional search engines is a plus.