Senior CRM Manager

Our client is a leading digital services provider in the iGaming industry. Their CRM team plays a critical role in driving player retention, engagement, and long-term success across multiple brands and markets. As they expand, they are seeking a strategic and results-driven CRM Manager. If you're data-driven, innovative, and passionate about customer engagement, this is your chance to drive impactful CRM campaigns in a fast-paced environment.

Responsibilities

• Develop and own the overall strategy for CRM and outbound marketing efforts, including expanding current channels such as push notifications, in-app messaging, and SMS, as well as building CRM efforts via email.
• Translate high-level strategies and goals into clear objectives, key results, and actionable roadmaps for execution.
• Lead end-to-end daily CRM operations, including collaborating with Product and Development teams to assess technical scopes and requirements for project work, campaign creation, and reporting on campaign performance and results.
• Manage CRM campaigns and initiatives, including maintaining status updates on progress, timelines, dependencies, and deliverables.
• Act as the primary communicator with key stakeholders and leadership team members regarding campaign and project progress.

Requirements

• 5+ years of experience developing lifecycle CRM programs within iGaming industry.
• Proven experience in segmentation, automation strategy, and digital marketing using channels such as email, push notifications, and SMS.
• Extensive experience with CRM automation platforms such as Optimove, Symplify, or similar tools.
• Expertise in translating data analysis into actionable marketing messaging campaigns that improve user behavior, such as retention and churn reduction.
• Demonstrated ability to develop and execute A/B tests to decrease churn, utilizing email, push, and in-app messaging strategies.
• Strong analytical skills with experience in reporting and data visualization tools such as Power BI or Tableau.
• Up-to-date knowledge of innovative tools, platforms, and marketing resources.
• Experience with gambling/betting B2C products is mandatory, and other for high-load marketing experience would be a bonus.

What is on offer?

🏆 Work in a dynamic, growing iGaming company with global reach.

🚀 Lead high-impact CRM campaigns that engage thousands of players.

📈 Career growth opportunities in a data-driven, results-oriented environment.

💰 Competitive salary + performance-based incentives.

If you have proven experience in sportsbook CRM and are passionate about enhancing player experiences, wed love to hear from you!