Head of Acquistion

Our client is a dynamic digital agency looking to expand their marketing team with a talented Head of Acquisition.

Responsibilities:

Strategic Development:

• Utilise data insights to develop and maintain the companys acquisition strategy across all marketing channels, including affiliates, SEO, SEM, paid media, social, and video.
• Monitor and identify new online marketing trends and tendencies, integrating them into our business and workflows.

Campaign Management:

• Oversee the execution of multi-channel, multi-territory, cross-brand acquisition campaigns from concept to launch.
• Maximise Return on Ad Spend by conducting continuous creative and landing page optimisation.
• Champion the campaign-driven creative process by working closely with the design and retention teams.

Budget Management:

• Manage the online marketing budget and ensure the ROI of all acquisition channels.
• Track, analyse, and report on all key performance indicators of customer acquisition.

Team Leadership:

• Lead, mentor, and guide the acquisition team to acquire new customers through a wide range of channels.
• Foster a collaborative and high-performance culture within the team.

Cross-functional Collaboration:

• Work cross-functionally with the CRM team to consolidate efforts on retention and reactivation, achieving common goals.
• Build and maintain strong relationships with key affiliates and partners.

KPI Ownership

• Registrations, FTDs, Conversion
• Return on Marketing Investment
• Return on Ad Spend

Requirements:

• Bachelors degree in Marketing and Communication or related
• 2+ years of experience in a similar role
• 5 years of experience in a senior acquisition role within fast-paced environment and iGaming industry
• Strong understanding of digital marketing channels and strategies, including affiliates, SEO, SEM, paid media, social, and video.
• Experience working in grey markets and an understanding of the marketing landscapes and techniques required to operate competitively in such markets.
• Demonstrated ability to manage and optimise online marketing budgets to achieve high ROI.
• Proficient in data analysis and reporting tools.
• Excellent leadership and team management skills.
• Strong project management skills with the ability to manage multiple campaigns simultaneously
• Excellent communication and relationship-building skills.

Benefits:

• Competitive salary and benefits package.
• Opportunity to work in a dynamic and growing digital agency.
• Professional development and growth opportunities.
• Flexible and supportive work environment.