B2B CRM Manager

Our client is a leading tech and digital services provider operating within the iGaming industry. As part of their continuous growth we are now seeking a B2B CRM Manager to join their team in Cyprus.

Responsibilities:

• Develop and implement multi-channel CRM strategies through a data led approach, to drive customer engagement and retention, tailored to the look and feel of our clients B2B brands.
• Monitor and optimise CRM campaigns and customer journeys to improve customer experience
• Monitor KPIs related to customer engagement, retention, and revenue, to provide regular reports and insights to stakeholders.
• Analyse customer behavior and assess its impact on business KPIs.
• Segment customers based on behaviors to tailor offers and come up with effective campaigns and promotions aimed at maximizing revenue and retention.
• Stay up to date with industry trends, while also monitoring competitors to ensure brands maintain best practices and being competitive.
• Collaborate with various departments to ensure cohesive promotion and offers that align with the overall business objectives.

Requirements;

• Degree in Marketing, Business Admin or related would be preferred
• Proven CRM experience (B2B) within the iGaming industry
• Knowledge of CRM systems such as Optimove, Salesforce,
• Experience with data analytics and reporting tools.
• Strong understanding of the online gambling industry.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with diverse stakeholders and build strong relationships.
• Analytical mindset with the ability to interpret data, derive actionable insights, and drive strategic decision-making.
• Results-driven approach with a focus on delivering measurable business outcomes.

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