CRM Manager - Turkish Market

Our client is a dynamic digital agency seeking to expand their marketing team with a CRM Manager with experience in the Turkish market.

Responsibilities

• Take full ownership of the Turkish market, driving strategy, execution, and data-driven activations.
• Stay up-to-date with Turkish trends, hot topics, and media, particularly in football and gaming.
• Update and manage the Turkish web and mobile platforms, ensuring accurate translations, engaging content, and relevant updates.
• Plan, execute, and report on quarterly and monthly marketing campaigns for our product verticals (Sport & Casino).
• Create compelling Turkish copywriting from scratch or adapt existing editorial concepts together with the TR content team.
• Develop, schedule, and implement CRM campaigns using Email, SMS, and Tele-Marketing tools tailored to the Turkish market.
• Analyze campaign performance to refine strategies and improve engagement and activity.
• Conceptualize and deliver effective internal and external marketing promotions, ensuring seamless execution.
• Collaborate with copywriters, designers, customer support, and marketing managers to align campaigns with brand objectives.
• Maintain the Social Media strategy together with the Social Media team to grow and engage the Turkish audience.
• Analyze data from Email, SMS, and Tele-Marketing campaigns to optimize future activations.
• Contribute ideas and recommendations to improve engagement and retention strategies.
• Foster constructive working relationships with team members across departments.

Requirements

• Bachelors degree in Marketing or similar preferred and/or 1+ years experience CRM / Marketing
• In depth understanding of the Turkish culture and mentality
• Excellent written Turkish skills
• Knowledge about the Turkish online market, including trends, audience preferences, and competitive landscape.
• Experience in dealing face to face with Customers
• The ability to work in an entrepreneurial, fast-paced culture and innovative marketing team, but also able to demonstrate an in-depth understanding of core processes and principles.
• Ability to effectively manage multiple projects/tasks of varying complexities, meet deadlines and work well under pressure.
• Native speaker Turkish
• Fluent in written/ spoken English
• Basic HTML knowledge will be considered a plus