Programmatic Specialist

Our client is a digital services provider operating within the iGaming field. Their marketing team is at the core of their growth, driving retention, engagement, and long-term success. As they continue to grow, they are looking for an experienced Programmatic Specialist to join their marketing team!

As part of their in-house media team, you'll be responsible for delivering top-notch i-gaming media plans, engaging consumers with their renowned casino and sports betting brands, and driving business outcomes alongside the marketing department.

Responsibilities:

• Managing display and video programmatic campaigns from start to finish including campaign planning, set-up and implementation, pacing and optimization, and reporting.
• Analyzing, tracking, and optimizing campaigns on an ongoing basis to proactively make strategic recommendations to meet campaign goals and improve performance.
• Providing campaign reporting and presenting insights on impact and effectiveness.
• Utilising Programmatic advertising industry trends knowledge to develop and deliver media solutions that align with customer objectives.
• Keeping up-to-date with DSP updates and training, and identifying areas of opportunity for improvement within ecosystem capabilities.

Requirements:

• + 2 years of experience managing display/video programmatic campaigns within the iGaming industry
• Deep understanding of the programmatic ecosystem, SSP, DSP, DMP, ad servers, ad networks, etc.
• Experience working with Adform is a strong plus.
• Demonstrating a measurable impact of campaign strategy and delivering customer-focused results.
• Strong analytical, problem-solving, and critical-thinking skills.
• Ability to quickly learn new technologies and stay on top of a constantly evolving suite of platforms, vendors, and inventory offerings.
• Knowledge of creative trafficking and experience working with different creative formats, e.g., static images, HTML5, VAST, MRAID, etc.
• Strong communications skills in English.