Head of Affiliates

Our client, a fast-scaling digital services provider within the iGaming industry, is seeking a Head of Affiliates to lead and expand its global affiliate marketing function. This role will oversee a team of up to 10 Affiliate Managers, driving strategy, performance, and operational excellence across multiple Tier 1 and Tier 2 markets.

The ideal candidate is a commercially driven leader with deep expertise in affiliate marketing, strong analytical capabilities, and proven experience managing high-performing teams in competitive, regulated environments.

Responsibilities:

• Define and execute the global affiliate marketing strategy aligned with company growth objectives.
• Lead, mentor, and scale a team of Affiliate Managers, fostering a high-performance and results-driven culture.
• Set clear KPIs and performance targets across markets, ensuring consistent delivery against FTDs, revenue, ROI, and LTV goals.
• Identify and capitalize on new growth opportunities, including market expansion and emerging affiliate channels.
• Oversee the acquisition, onboarding, and development of high-value affiliate partners (SEO, PPC, media buyers, influencers, content publishers).
• Guide the team in negotiating and optimizing commercial agreements (CPA, RevShare, Hybrid models).
• Continuously refine partner mix and deal structures to maximize profitability and long-term value.
• Monitor and optimize campaign performance across all affiliate channels using data-driven insights.
• Ensure high standards of traffic quality, conversion rates, retention, and player value.
• Oversee forecasting, budgeting, and reporting processes, providing clear insights to senior leadership.
• Ensure all affiliate activities comply with relevant regulations and internal policies across jurisdictions.
• Work closely with Legal and Compliance teams to uphold responsible gambling practices and brand integrity.
• Implement processes to detect and prevent fraudulent or non-compliant traffic.
• Collaborate with Product, CRM, Marketing, and BI teams to align affiliate strategies with broader acquisition and retention initiatives.
• Support market launches, particularly in newly regulated regions, leveraging affiliate channels effectively.
• Represent the company at industry events, conferences, and exhibitions.
• Build and maintain strong relationships with key partners and stakeholders across the affiliate ecosystem.

Requirements:

• 7–10+ years of experience in affiliate marketing within iGaming, gambling, or sports betting.
• Proven experience leading and scaling affiliate teams in high-growth environments.
• Strong understanding of CPA, RevShare, and Hybrid commercial models.
• Demonstrated success managing large-scale, revenue-generating affiliate programs.
• Advanced analytical skills with a deep understanding of performance metrics and unit economics.
• Strong leadership, communication, and stakeholder management skills.
• Highly organized, strategic thinker with the ability to operate both hands-on and at a leadership level.
• Fluent in English and Russian or Ukrainian.
• Experience with affiliate platforms such as Affilka, Income Access, Everflow, or similar.
• Ability to thrive under pressure, manage multiple priorities, and meet tight deadlines.
• Strong commercial acumen and negotiation skills.

What Success Looks Like:

• A scalable, high-performing affiliate program delivering consistent revenue growth.
• A motivated, structured, and results-driven affiliate team.
• Strong partnerships with top-tier affiliates across key markets.
• Full compliance and operational excellence across all affiliate activities.

This is a key leadership role offering the opportunity to shape and scale a core acquisition channel within a rapidly growing iGaming business.