Marketing Analyst - Affiliates

On behalf of our client in Limassol, a fast growing company operating in the iGaming sector, we are looking for a Marketing Analyst to lead the data and commercial analytics for their affiliate marketing program. In this role, you will evaluate partner performance, model commercial deal profitability, safeguard marketing ROI, and maintain the analytical systems supporting the affiliate operations.

You will serve as the analytical partner to commercial affiliate managers and marketing leadership, transforming complex player activity and financial metrics into clear, data-driven decisions across our regulated markets.

Responsibilities

• Analyze the complete player acquisition funnel: Impressions Clicks Registrations First Time Deposits (FTD) Qualified Deposits Net Gaming Revenue (NGR).
• Build cohort and retention analyses to track player Lifetime Value (LTV), payback velocity, and churn rates across individual partners and traffic sources.
• Model and stress-test affiliate commercial deal structures (CPA payout triggers, tiered RevShare, Hybrid, Flat Fees) to safeguard positive unit economics and prevent negative-margin contracts.
• Supply data-backed guidance to Affiliate Managers for tier reviews, commission adjustments, contract renewals, and partner renegotiations.
• Write SQL queries to extract, clean, and analyze transactional and event-level data from central data warehouses (e.g., Snowflake, BigQuery, PostgreSQL).
• Build, maintain, and automate self-serve dashboards (Power BI, Tableau, or Looker) for affiliate managers and senior leadership.
• Deliver weekly and monthly commercial performance reports highlighting channel ROAS, deposit trends, margin health, and high-value player segments.
• Monitor affiliate traffic streams for suspicious anomalies, including bot patterns, click spamming, self-referral loops, and bonus abuse.
• Cross-reference player fraud indicators (rapid cashouts, multi-accounting, chargebacks) against affiliate source IDs to prevent illegitimate commission payouts.
• Support regulatory compliance by monitoring traffic source data and ensuring marketing activity aligns with regional licensing frameworks.

Requirements

• 2–4+ years of experience as a Marketing Analyst, Performance Marketing Analyst, or Commercial Data Analyst.
• Prior experience in the iGaming / online gambling, sports betting, or high-volume transactional industries (such as FinTech, crypto, or app subscription services).
• Clear understanding of iGaming commercial mechanics and metrics: CPA baseline conditions, Net Gaming Revenue (NGR), Gross Gaming Revenue (GGR), admin fee deductions, and player LTV.
• SQL: Strong proficiency (complex joins, aggregations, CTEs, and window functions).
• BI & Data Visualization: Demonstrated experience designing operational and executive dashboards in Power BI, Tableau, or Looker.
• Spreadsheets: Advanced modeling capabilities in Excel or Google Sheets (cohort tables, financial scenario modeling, dynamic formulas).
• Understanding of Attribution: Solid foundational understanding of how digital attribution models, UTM tagging, and conversion pipelines function.
• Strong communication skills with the ability to present complex analytical data clearly to commercial stakeholders.
• Sharp attention to detail and a proactive approach to identifying traffic anomalies, revenue leaks, and performance trends.
• Basic familiarity with Python or R for statistical analysis and predictive modeling.
• Prior experience navigating standard affiliate backends (e.g.,Cellexpert).