PUBLIC RELATIONS MANAGER

General Requirements

• Bachelor Degree/Masters in Public Relations, Communications, Marketing, Hospital Administration, or related field
• Minimum of 3-5 years of experience preferably within healthcare industry, PR, event planning or related field
• Experience working in organizing/coordinating hospital events is highly desirable
• Excellent communication and presentation skills
• Strong interpersonal skills
• Ability to multitask and work well under pressure

Job Specification

• Develop and implement a comprehensive public relations strategy aligned with the hospital's overall vision and mission.
• Anticipate potential public relations challenges and proactively develop crisis communication plans to manage them effectively.
• Identify and leverage external partnerships with community organizations, patient advocacy groups, and other stakeholders to build trust and brand awareness.
• Utilize data and analytics to track and measure the effectiveness of PR campaigns and make data-driven decisions for continuous improvement.
• Utilize social media listening tools to monitor online conversations about the hospital and address concerns promptly.
• Lead the development and implementation of a strong digital communication strategy, including an engaging website, active social media presence, and email marketing campaigns.
• Inform staff about institutional objectives and policies and serve as a bridge to transfer information between top management and staff.
• Determine viewpoints and needs of staff with regard to hospital policies using surveys.
• Organize activities to increase the morale and motivation of staff.
• Prepare and disseminate press releases with partnering media agencies.
• Represent Tree Top Hospital by holding press conferences and attending interviews.
• Deliver updates about new developments within the hospital to media agencies and the general public, including new treatment options, high-profile medical accomplishments, as well as the expansion efforts.
• Develop and maintain good working relationships with the media.
• Arrange interviews with hospital administrators to ensure accurate representation of hospital administration.
• Identify ways to improve and maintain the hospitals positive image for the public.
• Provide opportunities for staff to convey their wishes or complaints to the top management by utilizing formal or informal communication channels.
• Analyze media coverage of the hospital to understand public relations policies in relation to potential crisis situations.
• Organize in-service training seminars for personnel.
• Establish an information desk to answer patients questions and develop reports.
• Train personnel in the information desk unit on appropriate customer interaction processes.
• Evaluate incoming complaints and work alongside hospital administrators to find solutions.
• Deploy periodical customer satisfaction questionnaires that provide information about the public perception of Tree Top Hospital.
• Organize informative seminars and conferences about Tree Top Hospitals commitment to promoting public health.