PUBLIC RELATIONS EXECUTIVE

General Requirements

• Diploma in Marketing, PR, Event Management or similar (preferred)
• Completed GCE O/L or AL (minimum)
• Experience working in healthcare industry, PR, event planning, or related field would be an advantage
• Ability to work independently and collaboratively
• Excellent communication and presentation skills
• Strong computer literacy
• Ability to multitask and work well under pressure

Job Specification
Guest Relations

• Address and resolve guest complaints and feedback through various channels (in-person, phone, online), collaborating with other departments to ensure timely and effective resolution
• Monitor social media for guest feedback and actively work to improve online reputation and increase positive reviews
• Assist in preparing and distributing guest feedback surveys

Media Relations

• Serve as a key liaison with media agencies, coordinating meetings, press conferences, and interviews
• Develop and maintain strong relationships with media contacts.
• Create briefs for the PR Manager to facilitate their representation of the hospital at press events and interviews
• Arrange interviews with hospital administrators to ensure accurate and consistent messaging
• Analyze media coverage to understand and report on public perception of the hospital

Content writing & Communications

• Write, review, edit, translate, and update content for the hospital's website, blogs, marketing materials, and other platforms in both Dhivehi and English
• Assist in preparing and disseminating press releases in partnership with media agencies
• Support the PR Manager in identifying opportunities to enhance the hospital's public image
• Facilitate communication between hospital staff and management using appropriate channels

Crisis Communication & Policy:

• Support the PR Manager in strengthening and upholding public relations policies, particularly concerning potential crisis situations
• Compile information and generate reports on relevant cases

Essential Skills:

• Excellent written and verbal communication skills in both Dhivehi and English
• Proven ability to handle guest complaints and resolve conflicts effectively
• Strong understanding of media relations and experience working with media outlets
• Proficiency in creating engaging and informative content for various platforms
• Ability to analyze media coverage and understand public perception
• Strong organizational and time-management skills
• Ability to work effectively both independently and as part of a team