Content Lead

Job brief

The Content Lead is a strategic leadership role at the heart of transformation toward a high-performing, AI-augmented content operation. This role is responsible for leading the content team into a future state defined by speed, scale, and quality achieved through the integration of automation, clear processes, and data-informed decision-making.

Aligned with the mission to become the most player-centric casino affiliate, the Content Lead oversees content strategy, team performance, and output quality across all platforms. This role drives operational excellence and future-proofs content production by spearheading the implementation of advanced tooling, intelligent workflows, and continuous optimization.

Responsibilities

• Lead the development and execution of a comprehensive content strategy aligned with business and SEO goals.
• Manage the evolution of the content team into a streamlined, automated production unit powered by AI tools and performance data.
  
• Oversee the planning, creation, and publishing of high-volume, high-impact content across all company websites.
• Build and maintain scalable systems for content operations, integrating clear processes, automation, and QA standards.
  
• Manage and develop a team of Content Strategy Managers and Writers, fostering a results-oriented and collaborative culture.
• Establish clear performance metrics for the team; track and optimize productivity, quality, and impact.
• Partner closely with SEO to ensure every piece of content is optimized for visibility, discoverability, and player value.
• Implement and continuously refine a robust content calendar, ensuring timely delivery and alignment across functions.
• Drive innovation in content formats, channels, and workflows, experimenting with AI-generated assets and new engagement methods.
• Monitor content performance through data dashboards and reporting tools; present insights and strategy adjustments to leadership.
• Collaborate with Tech, Design, Product, Social Media, and Acquisition teams to align content with business campaigns and user journeys.
• Keep a watch over department costs and propose optimisation solutions on a regular basis

Requirements

• 5+ years of experience in content leadership or digital publishing roles, ideally in affiliate marketing or performance-driven sectors.
• Proven ability to scale content operations through automation and structured workflows.
• Strong knowledge of SEO, keyword strategy, and content optimization techniques.
• Experience with AI content tools, content management systems (e.g., WordPress), and performance analytics platforms.
• Skilled in developing editorial standards, QA processes, and content governance models.
• Exceptional project management skills and ability to lead teams toward high output and high quality.