Marketing Operations Manager

For more than 20 years, TradeBeyond has been advancing a more efficient, responsible supply chain. Responding to retail sourcings need for smarter, automated workflows and data transparency, we developed the industrys leading supply chain platform, CBX, which is relied on by many of the largest brands and retailers around the world.

As consumers, businesses, and governments alike have increased their commitment to sustainability, Fortune 500 companies such as The Home Depot, REI, Safeway, Lidl, and Lululemon have turned to TradeBeyond to help optimize product development, manage suppliers, reduce waste, and improve quality and compliance.

Learn more at TradeBeyond.com

About the Role

As the Marketing Operations Manager, you will architect and optimize the CRM systems, data, and processes that power our global marketing team. Your work will focus on pipeline generation, customer acquisition efficiency improvement, and cross-functional alignment with definitions, processes and SOPs.

Responsibilities:

• Own the end-to-end management of our marketing tech stack (HubSpot, Salesforce, Marketo, etc.), ensuring seamless integration and data flow.

• Evaluate and implement new tools (e.g., MeetVisitors, StoreLeads) to scale data enrichment and demand generation efforts.

• Set up the lead generation process to manage leads from different channels and sources via Martech tool and CRM.

• Design multi-touch attribution models to quantify the impact of campaigns (paid ads, webinars, field events) on pipeline and revenue.

• Enforce data hygiene standards (UTM parameters, CRM field mapping) to ensure reporting accuracy.

• Manage and optimize lead lifecycle management: lead segmentation, scoring, routing, and SLA enforcement between marketing and sales based on lifecycle stages.

• Create nurture streams (email/SMS/ads) triggered by behavioral data to strategically convert leads to the next step.

• Build real-time dashboards to track KPIs: CAC, MQL-to-SQL rate, and channel-specific ROAS.

• Partner with Sales Ops to align lead qualification criteria and pipeline forecasting models.

• Train teams on tool adoption and best practices (e.g., HubSpot use, marketing automation).

Requirements

• 5+ years in marketing operations, preferably in B2B SaaS/enterprise software.

• Expertise in CRM (HubSpot or Salesforce), Martech tool (Marketo)

• Proven success in building lead generation and lifecycle management processes

• Deep understanding of B2B marketing strategies and marketing channels

• Fluent English with strong communication skills for cross-functional collaboration

TradeBeyond Offers

You will work in a flat and open team environment where your experience and expertise are valued. You will work in partnership with a leadership team who have profound domain knowledge in their functional areas and are keen to work with you to continuously make positive impacts for our customers and employees. Externally, you will be engaging with a client network on a global footprint.

We offer competitive compensation in a dynamic, high growth and global environment. At TradeBeyond, we value the diversity of our employees and partners. We believe that our company thrives when we support and celebrate our differences.

Interested parties, please apply together with resume, stating current and expected salary, and send it via APPLY NOW.

We are an equal opportunity employer and welcome applications from all qualified candidates. All information provided by applicants will be treated in strictest confidence and handled confidentially for recruitment-related purposes within the company and our associated company. Applicants may be considered for other suitable positions within the company over a one-year period, after which their personal data will be destroyed