Job Openings Head of Marketing

About the job Head of Marketing

For more than 20 years, TradeBeyond has been advancing a more efficient, responsible supply chain. Responding to retail sourcing's need for smarter, automated workflows and data transparency, we developed the industry's leading supply chain platform, CBX, which is relied on by many of the largest brands and retailers around the world.

As consumers, businesses, and governments alike have increased their commitment to sustainability, Fortune 500 companies such as The Home Depot, REI, Safeway, Lidl, and Lululemon have turned to TradeBeyond to help optimize product development, manage suppliers, reduce waste, and improve quality and compliance.

Learn more at TradeBeyond.com

About the Role

We are looking for a senior marketing leader to build and lead TradeBeyond's Core Marketing function. This is a player-coach role — you will set strategy and personally drive execution quality across product marketing, demand generation, SEO, digital campaigns, brand, and marketing operations.

In the near term you will also carry Product Marketing Director (PMD) responsibilities — owning positioning, messaging, and sales enablement — until that hire is made 6–12 months into the role. You will collaborate closely with our Field Marketing Director who owns field campaigns, the Sourcing Leadership Forum (SLF), and regional marketing.

Responsibilities:

Product Marketing & Positioning

  • Own TradeBeyond's positioning and messaging framework across all product lines — PLM, Order Management, Traceability, Inspection, and Vision/AI
  • Lead product content — one-pagers, website pages, comparison guides, and use-case narratives
  • Drive GTM planning and launch execution for new features and platform milestones
  • Build sales enablement materials with the CRO — decks, battlecards, demo scripts, SDR sequences

Demand Generation & Digital Campaigns

  • Define and execute demand gen strategy across paid search, LinkedIn, retargeting, email nurture, and webinars
  • Own MQL definition, lead scoring, and the Sales & Marketing SLA — enforced both ways with a 24-hour follow-up standard
  • Manage paid media budget, campaign content, and agency relationships

SEO, AI Search & Website

  • Lead organic search strategy — technical SEO, content production, keyword targeting, and programmatic pages
  • Build TradeBeyond's AI search presence — LLM-readable content, answer-engine optimisation (AEO), FAQ pages, and schema markup
  • Own the website CRO program — A/B testing, AI chat assistant, and personalised visitor journeys

Brand, Team & Operations

  • Own brand identity, tone of voice, and visual standards across all marketing outputs
  • Recruit and develop the Core Marketing team — PMD, PMM x2, SEO/Web Lead, and Mktg Ops
  • Build and maintain a marketing performance dashboard aligned to company OKRs and board reporting cadence
  • Manage the marketing budget with clear ROI accountability

Requirements

  • 10+ years B2B marketing, with 5+ years in senior leadership in enterprise SaaS
  • Proven track record building and scaling marketing functions with measurable pipeline and revenue impact
  • Hands-on product marketing background — can personally write, edit, and pressure-test messaging
  • Experience owning demand generation across multiple channels and managing martech stack
  • Track record of hiring and developing multi-disciplinary marketing teams
  • Deep understanding of enterprise B2B buying cycles, ABM, and complex deal sales motions
  • Strong SEO and AI search proficiency — including modern AEO and LLM content optimisation
  • Data-driven — comfortable with MQL-to-SQL conversion, CAC, LTV, and pipeline attribution
  • Familiar with SaaS metrics — ARR, NRR, CAC payback, Rule of 40
  • AI-first mindset — comfortable using AI tools for content production, campaign execution, and reporting
  • Executive presence — can communicate marketing performance and strategy to CEO and board
  • Player-coach — sets direction but personally engaged in execution quality

TradeBeyond Offers

You will work in a flat and open team environment where your experience and expertise are valued. You will work in partnership with a leadership team who have profound domain knowledge in their functional areas and are keen to work with you to continuously make positive impacts for our customers and employees. Externally, you will be engaging with a client network on a global footprint.

We offer competitive compensation in a dynamic, high growth and global environment. At TradeBeyond, we value the diversity of our employees and partners. We believe that our company thrives when we support and celebrate our differences.

Interested parties, please apply together with resume, stating current and expected salary, and send it via APPLY NOW.

We are an equal opportunity employer and welcome applications from all qualified candidates. All information provided by applicants will be treated in strictest confidence and handled confidentially for recruitment-related purposes within the company and our associated company. Applicants may be considered for other suitable positions within the company over a one-year period, after which their personal data will be destroyed


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