Senior Sales Executive - LTL

Senior Sales Executive (LTL-led + Truckload Add-On) – Non-Asset Brokerage

Position Overview

Our client is hiring an experienced, self-directed Sales Executive to grow shipper relationships with an emphasis on LTL-heavy customers. This is a pure sales role supported by an in-house operations team (Wisconsin-based), enabling the rep to focus on hunting and account growth rather than day-to-day load coverage.

The ideal hire is a relationship-based seller who can educate shippers, standardize processes, and build sticky, profitable accounts.

Position Details

Title: Sales Executive / Senior Sales Executive (Transportation Brokerage)
Reports To: Owner
Location: Flexible (U.S.) with restrictions
Work Model: Remote supported by HQ operations team
Travel: As needed for customer development and occasional HQ visits 

What Success Looks Like

• Adds profitable, LTL-led shipper relationships that align with Customodals model
• Leverages LTL capability for rapid velocity and wallet-share expansion
• Adds truckload where appropriate (mostly dry van; some flatbed) without pushing the company into transactional spot behavior
• Works collaboratively with ops while staying primarily sales-focused
• Builds accounts that run clean through shipper education and process standardization

Key Responsibilities

• Prospect and close LTL-heavy shipper opportunities; expand wallet share into truckload where appropriate
• Position a relationship-based service model (not commodity/transactional)
• Educate customers on best practices to reduce repeat exceptions and improve execution
• Partner with the Wisconsin ops team for execution and onboarding; maintain strong handoffs
• Maintain CRM and pipeline discipline (tools unspecified in transcript; assume standard CRM practices)
• Operate within company compliance frameworks (non-solicit / non-disclosure agreements)

Ideal Candidate Profile

Must-Haves

• Demonstrated success selling LTL solutions (brokerage/3PL/network environment)
• Comfortable with a sales + service model (not cradle-to-grave)
• Ability to bring a portable book OR a proven ability to win new accounts with limited handholding
• Relationship-based, consultative approach; not reliant on spot quote churn
• Educator mindset: can influence shipper behavior and build repeatable processes
• Strong ethics and professionalism (important to leadership)

Nice-to-Haves

• Prior experience working within a TFWW-style agent/network structure or similar LTL network model
• Experience selling into heavy manufacturing / industrial shippers (common in WI footprint)
• Some exposure to flatbed / over-length (not required)