Performance & Digital Marketing Lead

We're seeking to hire an experienced "Performance & Digital Marketing Lead (Mobile and Web)" to join a tech company specialized in the healthcare field. 

In this role, one shall be responsible for developing and executing performance and digital marketing strategies across various social channels to drive hyper-growth for our app to increase the company's visibility and reach.

The ideal candidate will have a deep understanding of digital marketing and performance marketing, as well as experience in developing and executing campaigns in a fast-paced environment.

Performance & Digital Marketing Lead Keys and responsibilities:

• Manage the company's performance marketing strategy across various social channels, including but not limited to Facebook, Instagram, Snapchat, TikTok, YouTube, etc
• Design and execute end-to-end performance marketing campaigns, including identifying target audiences, developing creative assets, defining KPIs, setting budgets, optimizing bidding strategies, and monitoring results
• Continuously analyze campaign performance metrics to identify areas of improvement and adjust strategies to maximize ROI
• Collaborate with cross-functional teams, including product, design, engineering, data analytics, and sales to ensure campaigns are aligned with business objectives and are optimized for revenue growth
• Develop and manage relationships with key partners and vendors, including ad networks, social platforms, and agencies
• Stay up-to-date with the latest industry trends and best practices, and identify opportunities to innovate and drive competitive advantage

Performance & Digital Marketing Lead Skills and Requirements:

• Bachelors degree in Marketing, Business Administration, or a related field
• 5+ years of experience minimum in performance marketing, preferably in a fast-paced e-commerce or mobile app environment
• Strong understanding of social media platforms, ad formats, targeting options, and optimization strategies
• Demonstrated ability to develop and execute successful performance marketing campaigns that drive revenue growth
• Experience with data analytics tools, such as Google Analytics, Mixpanel, or similar
• Hands-on experience with marketing tools like Google Ads, Business Manager, MoEngage, Adjust
• Experience in SEO/SEM as well as ASO
• Excellent analytical, communication, and project management skills
• Ability to work effectively in a cross-functional team environment
• Passion for innovation, experimentation, and continuous learning