About the job Data Insights Analyst
DATA INSIGHTS ANALYST
Can you utilize Google analytics to understand referral traffic while also provide recommendations on the survey analysis overall?
If you have experience and Enjoy numbers, statistics, and quantitative research. Be able to think clearly through a problem, and work through it systematically, then we might have your next great job role.
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Some things to know about us:
First, we're not like every other agency. We believe in the power of data. We embrace new tools and technology. We swoon over an elegant process or system. We love blueprints and playbooks. If it ain't broke, optimize it. As a result, we're growing faster than pretty much any other agency around.
Second, we work a little differently. In 36 marketing disciplines across 6 functional groups PR, branding, influencer marketing, content, creative, and digital we're redefining what a full-service global agency can be. We're not only growing quickly in the U.S. and UK but also expanding to 20+ countries.
Third, we're known for our flexible work environment. Not only are we fully remote, but we actually coordinate remote culture and team-building activities on a global basis. Need to work unusual hours or pick up your kids at a set time each day? No problem, we've got your back.
Does any of this get you super excited? Are you ready for potentially the best professional experience of your career?
Requirements (unless you convince us otherwise)
- Familiarity with standard quantitative research methods and processes
- Experience in an agency setting
- Must have knowledge of a survey platform like Pollfish, Prolific, mTurk, or similar
- Some knowledge of internet marketing, SEO, or public relations
- Google analytics, search console, data studio, tableau, data wrapper, infogram, excel, power BI
- Holistic approach to data-led storytelling
- Excellent Google Docs and Microsoft Office skills, especially Sheets (Excel) and Slides (PowerPoint)
- Attention to detail with the ability to self-review work
- Resourceful with a high level of initiative
- Data visualization capabilities
- A bachelor's degree in marketing, social sciences, or a related field, with an emphasis on statistics or research methods being advantageous
- Demonstrated experience of 1-3 years in a relevant work or internship role, preferably from the agency, client, or vendor perspective
- Exposure to a range of research methodologies, including communications, creative and copy development, execution, and effectiveness, brand positioning/strategy, segmentation, as well as quantitative research utilizing surveys and various tools, both in-person and online
- Familiarity with conventional quantitative research methods and operational processes
- Proficiency in Google Docs and Microsoft Office, particularly in Sheets (Excel)
- Strong capabilities in quantitative analysis, numeric understanding, problem-solving, and critical thinking
- Resourcefulness and a proactive approach with a high degree of initiative
- Ability to manage two to five projects simultaneously
- Aptitude for contributing to brainstorming sessions and collaborating with technical and creative teams.
Duties:
- Utilize google analytics to
- Understand referral traffic
- See high traffic pages
- Determine and discover user intent
- Analyze on-page search terms
- Utilize survey platform:
- Must be able to write survey questions
- Program survey into platform
- Analyze results
- Provide recommendations on the survey analysis or data analysis overall
- Pull insights to share with PR team and client
- Write report outline and possibly report
- Enjoy numbers, statistics, and quantitative research. Be able to think clearly through a problem, and work through it systematically.
- Possess a knowledge of data analysis tools to an advanced level including Google Sheets, Excel, survey platforms like Prolific or Pollfish, Tableau, Data Miner, and other analytical tools.
- Be able to present data in an understandable way, share it and explain the methodology as well as logic to the rest of the team and potentially clients.
- Connect data sources and strategies to build a complete, strategic picture of a methodology for a data led report.
- Collaborate with cross functional teams including PR, content, or analytics.
About TOP
TOP is a full-service global PR and marketing agency. We spread ideas and help to grow brands. Were composed of subject matter experts and award-winning thinkers, designers, content creators, media experts, digital storytellers and developers. We've become the world's fastest-growing PR, influencer marketing, and digital agency because of our unique story-based and data-driven approach. If you want the feel of a fast-growing startup with the variety of work that comes from a top global agency, then you've come to the right place.