About the job Ad Buyer & Social Media Manager
AD BUYER & SOCIAL MEDIA MANAGER
TOP is looking for an incredibly smart and talented AD BUYER & SOCIAL MEDIA MANAGER to join our global branding team.
If you can work in a highly creative manner, across multiple programmatic tactics then we might have your next great job role.
Some things to know about us:
First, we're not like every other agency. We believe in the power of data. We embrace new tools and technology. We swoon over an elegant process or system. We love blueprints and playbooks. If it ain't broke, optimize it. As a result, we're growing faster than pretty much any other agency around.
Second, we work a little differently. In 36 marketing disciplines across 6 functional groups PR, branding, influencer marketing, content, creative, and digital we're redefining what a full-service global agency can be. We're not only growing quickly in the U.S. and UK but also expanding to 20+ countries.
Third, we're known for our flexible work environment. Not only are we fully remote, but we actually coordinate remote culture and team-building activities on a global basis. Need to work unusual hours or pick up your kids at a set time each day? No problem, we've got your back.
Does any of this get you super excited? Are you ready for potentially the best professional experience of your career?
Requirements (unless you convince us otherwise)
- Conduct competitor analysis, audience research, and segmentation to inform strategies.
- Define content buckets and develop platform-specific content plans for social media (Instagram, Facebook, LinkedIn, etc.).
- Write compelling copy for social posts and collaborate with designers on visual assets.
- Schedule, optimize, and publish content across social platforms using tools like META Business Manager.
- Manage ad spend budgets and run multi-channel ad campaigns (paid and organic) for different funnel stages.
- Track and report KPIs, optimizing campaigns based on performance.
- Provide strategic recommendations to improve social media, website, and e-commerce efforts (e.g., Shopify promotions).
- Create and present monthly reports summarizing performance, insights, and next steps.
- Utilize tools like Google Analytics, META Business Manager, Shopify and Mailchimp to track and enhance performance.
- Manage influencer collaborations, ensuring compliance with rules and maximizing campaign impact.
- Experience in ad buying and social media management across various brands and industries.
- Proficiency in META Business Manager, Google Ads, and Google Analytics.
- Strong understanding of e-commerce, audience segmentation, and content strategy.
- Experience with influencer management is a plus
Qualifications:
Duties:
- Engage with client to understand unique needs and preferences
- Take an active role in developing media plans for clients that support their overall digital marketing program
- Conduct research and analysis to identify new targeting options and strategic direction on a media mix based on the best interests of TOP Clients
- Identify appropriate digital media platforms and channels to leverage for Nebo clients including, but not limited to, programmatic, native, video, rich media, and more
- Prepare media plan presentations with strategy, targeting, and placement recommendations.
- Track performance and optimize campaigns with respect to pacing, audience engagement, landing page and creative testing, placement performance, and more
About TOP
TOP is a full-service global PR and marketing agency. We spread ideas and help to grow brands. Were composed of subject matter experts and award-winning thinkers, designers, content creators, media experts, digital storytellers and developers. We've become the world's fastest-growing PR, influencer marketing, and digital agency because of our unique story-based and data-driven approach. If you want the feel of a fast-growing startup with the variety of work that comes from a top global agency, then you've come to the right place.