Senior Business Product Lead - Tokenisation Company

Company 

- The company provides compliant end-to-end tokenisation solutions of traditional financial assets and based in Hong Kong.

Responsibilities

- Drive strategic planning cycles; synthesize inputs from product, legal, BD, and finance into cohesive roadmaps.

- Produce market and competitive analyses on the RWA landscape to inform product and go-to-market decisions.

- Identify and eliminate operational bottlenecks; build scalable processes across hiring, onboarding, compliance workflows, and cross-team coordination.

- Own the company's internal tooling stack (Notion, Linear, etc.) and ensure teams are set up for async-first collaboration.

- Conduct deep, hands-on competitive research: signing up for and using competitor platforms as a real user, dissecting their product experience, yield offerings, and onboarding flows to surface actionable insights for our own roadmap.

- Build and maintain the metrics infrastructure (TVL, user cohorts, asset performance, protocol revenue) to support data-driven decision-making.

- Run analyses on on-chain and off-chain data to surface insights on user behavior, market trends, and competitive positioning.

- Define and own the KPIs that matter most at each stage of growth.

Requirements

- 5+ years of experience in product management, business operations, strategy, management consulting, or a similar high-ownership role, ideally with at least one stint at an early-stage company or at a Fintech.

- Fluent in Mandarin and English.

- Solid experience in traditional financial products: familiar fixed income instruments, private credit structures, yield mechanics, and how retail and institutional investors think about risk and return.

- Having understanding of RWA, tokenisation and digital assets would be a plus.

- Hands-on researcher mindset: you enjoy signing up for competitors' platforms, poking at their flows, and writing up what you find with precision and clarity.

- Comfort with ambiguity and a bias for action: you define the problem, propose a solution, and execute without waiting to be told.

- Ability to context-switch between 10,000-foot strategy and in-the-weeds execution without losing quality at either end.