Media Buyer (YouTube Ads + SEO Specialist)

Media Buyer (YouTube Ads + SEO Specialist)

Full Time Position

Remote Set up

Responsibilities:

• Conduct keyword and competitor research to inform both video content targeting and SEO strategy.

• Collaborate with creative and content teams to align messaging, thumbnails, and titles with best practices.

• Monitor and analyze campaign metrics (CTR, CPV, CPA, ROAS) and implement A/B tests to improve performance.

• Optimize video content, metadata, and descriptions for organic YouTube and Google search visibility.

• Stay up to date with YouTube algorithm changes, ad platform features, and SEO trends.

Qualifications:

• 2+ years of hands-on experience running YouTube Ads (Google Ads backend)

• Strong understanding of SEO fundamentals (on-page, keyword strategy. metadata optimization)

• Proven ability to manage ad budgets effectively and report on campaign ROI

• Familiar with tools like Google Ads, Google Analytics, SEMrush/Ahrefs, and YouTube Studio

• Strategic mindset and ability to work independently in a results-oriented environment

• Excellent communication and analytical skills

Bonus Points If You Have:

• Experience scaling YouTube campaigns for info products or service-based businesses

• Familiarity with funnel optimization and retargeting on YouTube

• Knowledge in video editing or content scripting for ads (not required, but helpful)