Facebook Ads Media Buyer

Job Title:

Facebook Ads Media Buyer

Job Description:

We are seeking a skilled and results-driven Facebook Ads Media Buyer to join our marketing team. The ideal candidate will have a proven track record of managing, optimizing, and scaling successful Facebook ad campaigns. As a Facebook Ads Media Buyer, you will play a crucial role in planning, implementing, and analyzing advertising strategies to achieve our business goals.

Responsibilities:

• Plan, create, and manage Facebook ad campaigns across various objectives, including lead generation, conversions, and brand awareness.

• Conduct in-depth audience research to identify key demographics and interests for targeted advertising.

• Optimize ad performance through A/B testing, bid strategy adjustments, and data-driven decision-making.

• Collaborate with the creative team to develop compelling ad creatives, copy, and landing pages.

• Monitor campaign performance metrics and prepare detailed reports on ROI, CTR, and other key KPIs.

• Stay updated on the latest Facebook advertising features, trends, and best practices.

• Allocate and manage budgets effectively to maximize ROI and minimize cost per acquisition (CPA).

• Troubleshoot campaign performance issues and recommend actionable solutions.

• Work closely with the marketing and sales teams to align campaigns with broader business objectives.

Requirements:

• Proven experience as a Facebook Ads Media Buyer or similar role.

• In-depth knowledge of Facebook Ads Manager and related tools.

• Strong understanding of digital marketing principles and audience targeting strategies.

• Proficient in analyzing campaign data and creating actionable insights.

• Familiarity with conversion tracking, pixels, and analytics platforms (e.g., Google Analytics).

• Excellent communication and collaboration skills.

• Strong organizational and multitasking abilities.

• Experience in scaling ad budgets while maintaining performance metrics is a plus.

• Certifications in Facebook Blueprint or similar platforms are a bonus.

Preferred Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.

• Experience working in agency settings or managing multiple client accounts.

• Knowledge of other advertising platforms like Google Ads or Tiktok ads is a plus

What We Offer:

• Competitive salary and performance-based bonuses.

• Opportunity to work with a dynamic and innovative marketing team.

• Professional development opportunities and ongoing training.

• Fully remote work.

• A collaborative and supportive work environment.