Head of email marketing & retention

Head of Email Marketing, Lifecycle & Retention

Industry: Beauty E-commerce (DTC)
Location: Remote / Hybrid (depending on the company)
Level: Senior / Leadership

About the Role

At Timupnwe are partnering with a fast-growing DTC beauty brand currently generating approximately $10M ARR, with a clear ambition to reach $20M ARR by 2026.

In this phase of growth, Email Marketing, CRM, and Lifecycle are core revenue and retention levers. We are looking for a senior profile who can take full ownership of this channel and turn it into one of the companys main growth engines.

Key Responsibilities

• Full ownership of Email, SMS, Lifecycle, and CRM revenue

• Plan and execute all campaign, promotional, seasonal, and sales communications

• Own the end-to-end lifecycle and retention strategy
  (welcome education reorder loyalty churn win-back)

• Build and optimize high-impact flows tied to beauty product usage, replenishment, and repeat behavior

• Lead advanced segmentation, personalization, and dynamic messaging at scale

• Define and execute the testing roadmap across campaigns and flows
  (offers, timing, frequency, content)

• Partner closely with Growth, Creative, Product, and Customer Experience teams to improve conversion and retention

Must-Have Experience

• 5+ years of experience owning Email Marketing and CRM for beauty or consumable DTC brands

• Proven responsibility for both campaigns and lifecycle, not just one

• Strong track record driving meaningful revenue and retention in $8–20M ARR businesses

• Deep understanding of beauty customer behavior, education, and repurchase cycles

• Advanced, hands-on experience with Klaviyo (or a similar ESP)

• Highly analytical, execution-focused operator

Success Metrics

• Email/CRM revenue contribution

• Improvements in repeat purchase rate, reorder rate, and LTV

• Campaign performance and incremental lift

• Retention impact directly tied to the $20M ARR growth goal