Marketing Specialist

Location: Fully Remote (Must align with US timezone)

About TikTal:

TikTal is a dynamic and fast-growing influencer marketing agency that connects brands with the right influencers to create impactful campaigns. We specialize in helping businesses amplify their reach and engagement through strategic influencer partnerships. As we continue to expand, we are looking for a versatile and driven Marketing Specialist to build and lead our marketing function from the ground up.

Role Overview:

As the Marketing Specialist at TikTal, you will be a one-person marketing powerhouse, responsible for developing and executing the company's marketing strategy. This is a hands-on role where you will wear multiple hats, from strategy development to execution across various channels. You will play a critical role in establishing TikTal's brand presence, driving lead generation, and supporting our growth in the B2B and agency space.

Key Responsibilities:

• Build the marketing function from scratch, including strategy development, planning, and implementation.
• Develop and execute integrated marketing campaigns to drive brand awareness, lead generation, and client acquisition.
• Plan, manage, and optimize paid media campaigns across platforms (e.g., Google Ads, Facebook, LinkedIn, etc.).
• Install and manage tracking pixels to measure campaign performance and ROI.
• Create engaging blogs, articles, and other content to establish thought leadership and drive organic traffic.
• Develop and manage a content strategy that aligns with TikTal's brand and business goals.
• Design and execute email marketing campaigns and newsletters using tools like HubSpot and Mailchimp.
• Manage email lists, segmentation, and automation workflows.
• Implement SEO best practices to improve website visibility and organic search rankings.
• Conduct keyword research, optimize on-page elements, and track performance metrics.
• Additional Responsibilities:
• Attend industry events and networking opportunities to promote TikTal (nice-to-have).
• Manage virtual or on-site events (nice-to-have).
• Collaborate with the team to ensure marketing efforts align with overall business objectives.

Must-Have Qualifications (About You):

• 3+ years of experience in marketing, with a proven track record of building marketing operations from scratch in a B2B or agency environment.
• Hands-on experience with paid media campaigns (PPC) and tracking tools.
• Proficiency in email marketing platforms like HubSpot and Mailchimp.
• Strong understanding of SEO best practices and content strategy.
• Excellent written and verbal communication skills in English (Fluent Level).
• Ability to work independently and manage multiple projects simultaneously.
• Must have a US visa for regular travel and meetings. A Schengen visa is a big plus.
• Ability to work within the US timezone.

Nice-to-Have Skills:

• Public speaking and presentation skills.
• Experience in website design using WordPress.
• Event management experience (on-site or virtual).
• A creative mindset with a passion for influencer marketing and digital trends.

Why Join TikTal?

• Opportunity to build and shape the marketing function of a growing influencer marketing agency.
• Work in a fast-paced, innovative, and collaborative environment.
• Flexibility to work remotely while making a tangible impact on the business.
• Regular travel opportunities for meetings and networking events.