Social Media Manager

This is fully remote within LATAM region. 

Overview:

BetterBuy is seeking a proactive and skilled Social Media Manager to oversee our digital platform accounts, with a primary focus on TikTok Shop. This position requires a strategic and dynamic individual who can enhance our presence, engage with our online community, and drive our social media initiatives to achieve our marketing and engagement goals.

Key Responsibilities: 

• Manage and oversee social media content across multiple platforms, including TikTok, Instagram, YouTube, and Facebook. Ensure content is timely, relevant, and engaging. 
• Actively engage with followers by responding to comments, messages, and reviews. Initiate and participate in conversations that enhance community interaction and brand loyalty. 
• Collaborate with content creators to develop a cohesive content strategy that aligns with the brands objectives and audience interests. 
• Regularly monitor and report on the performance of social media activities, using metrics such as engagement rates, follower growth, and content reach to inform future strategies. 
• Plan and execute social media campaigns that align with larger marketing initiatives. Track their success and iterate based on performance data. 
• Monitor feedback and community responses to swiftly manage and mitigate any potential issues or negative experiences that could impact the brand.

Requirements: 

• Demonstrable experience managing social media accounts for a brand or business, with a strong portfolio that highlights successful engagement strategies and growth. 
• In-depth knowledge of social media platforms, particularly TikTok, and understanding of best practices for content and engagement. 
• Excellent writing and communication skills, capable of crafting engaging content and interacting professionally with users and followers. 
• Ability to analyze and interpret user engagement data to enhance content strategies and community interactions. 
• Creative thinking and the ability to bring new ideas to the table that drive engagement and enhance brand visibility. 

Preferred Qualifications:

• Experience with social media management tools.

• Background in digital marketing or related field.

• Experience in handling customer service issues via social media.

Interview Process: 

• Candidates must submit examples of social media accounts they have managed, highlighting their contributions to growth and engagement. 
• Video interview to discuss their approach to social media management, experiences with campaign management, and how they handle community engagement. 
• May include creating a content calendar for a month or drafting responses to hypothetical customer interactions.

What We Offer:

• Competitive salary and performance-based incentives.

• Opportunities for professional growth within a forward-thinking company.

• A creative and supportive work environment where new ideas are always welcome.