Sales Manager
Job Description:
Job Title: Sales Manager
Client Location: Remote (Philippines-based)
Employment Type: Independent Contractor (Full-time)
Working Hours: Full-time, aligned with US Pacific Time
Reports To: CEO
Direct Reports: 3 Client Success Managers
About Us:
People Avenue is a boutique recruitment and talent solutions firm connecting exceptional professionals with high-impact opportunities across the United States. We partner closely with our clients as a trusted talent and recruiting partner, taking a consultative approach to every search to ensure both candidates and clients are set up for long-term success.
When you engage with us, you're not a number in a pipeline, you're a professional we're genuinely invested in placing right.
About the Client:
Our client is a globally recognized leader in professional development, leadership training, and human performance, trusted by Fortune 500 companies and businesses worldwide for over a century. They are currently in an exciting phase of growth across multiple US locations, actively building out the people, processes, and infrastructure needed to scale, and they need driven professionals to help lead that charge.
Why This Opportunity Stands Out:
Ground-floor impact: join at a critical growth phase and directly shape how the organization runs
Global brand, entrepreneurial feel: world-renowned credibility with the agility of a fast-moving team
US holiday observance: follow the US public holiday calendar
Direct client relationship: real visibility and access to leadership and decision-makers
Room to grow: as the organization scales, so does your opportunity
About the Role:
The Sales Manager owns the land-and-expand revenue motion for a franchise operating across six territories in California. This role converts individual programme enrollees and recent graduates into organisational accounts—turning one-time training engagements into long-term contracted relationships.
This is a relationship-driven, consultative seat—not cold outbound. Marketing generates and qualifies leads; the Sales Manager converts them, expands them, and builds the recurring revenue infrastructure the business depends on.
At this stage, this is a player-coach role: the Sales Manager closes deals directly AND leads, coaches, and develops a team of three Client Success Managers to execute repeatable sales without the CEO in every deal.
Key Responsibilities:
Land & Expand Revenue Motion
Convert qualified meetings from Marketing into signed contracts
Engage newly enrolled and recently graduated clients for organisation-level upsell
Prescribe pre-built course packages aligned to each client's needs
Develop and execute proactive post-programme outreach strategies to generate expansion opportunities
Execute the full sales playbook: pre-call, discovery, champion identification, and proposal
Contracted Recurring Revenue Development
Build contracted recurring revenue toward the 30% of total private revenue target
Move transactional clients into long-term contracted relationships
Manage deal economics—understand programme thresholds and never propose below-threshold deals without CEO sign-off
Sales Infrastructure & CRM Governance
Build and maintain tools, templates, and SOPs for the Client Success Manager team to execute
Own Salesforce pipeline with 100% logging compliance at every deal stage
Produce weekly pipeline reports for the CEO—value by stage, close rate, and contracted revenue progress
Establish and enforce pricing governance in collaboration with stakeholders
Team Leadership & Coaching
Lead, coach, and manage 3 Client Success Managers day-to-day
Conduct regular performance reviews and drive merit increase processes
Assess skill gaps versus motivation gaps across the team and coach accordingly
Hold reps accountable to Salesforce logging standards and pipeline hygiene
Cross-functional Collaboration
Partner with Marketing on lead flow quality and ICP alignment
Collaborate with the CEO to transition client relationships without disrupting accounts
Flag pricing and deal-economics issues proactively—bring data, not problems
Scorecard Metrics (Success Measurement):
Qualified meetings accepted from Marketing (weekly)
Proposals sent (weekly)
Pipeline value by stage (weekly)
Close rate (monthly)
Contracted recurring revenue as % of total private revenue (monthly — target: 30%)
Salesforce logging compliance: 100% across team
What We're Looking For:
Experience & Capability
5–9+ years of US B2B sales experience with demonstrated pipeline ownership and close responsibility
Proven track record in selling professional services, training, consulting, or intangible offerings
Experience building contracted or recurring revenue—not just transactional closes
Demonstrated ability to manage and coach a small sales team (1–3 reps)
Strong discovery and qualification skills—comfortable identifying champions and economic buyers
Experience with land-and-expand or account-based selling models
Technical & Analytical Skills
Salesforce CRM proficiency—100% logging discipline, pipeline reporting, and forecasting
Ability to build sales infrastructure from scratch: playbooks, proposal templates, and pipeline SOPs
Business-fluent written and verbal English; capable of presenting proposals and leading client calls
Strategic & Operational Capability
Gets It: Understands this seat is about pipeline conversion and recurring revenue—not lead generation. Knows the difference between a transactional close and a contracted account relationship.
Wants It: Motivated by revenue attainment and building a team that closes without them in every deal. Energized by building from scratch. Comfortable as both player and coach.
Can Do It: Has closed B2B professional services deals. Has built or documented a sales process. Has managed reps. Full-time, US Pacific Time aligned.
Skills & Attributes We Value:
Relationship-builder with an instinct for spotting expansion opportunities
Comfortable with ambiguity and startup environments—builds the system, doesn't wait for one
Strong accountability mindset—holds the team and themselves to high logging and pipeline standards
Commercially literate—understands deal economics and programme-level profitability
Confident alongside a strong Visionary—brings data to the CEO rather than problems
Proactive communicator with cross-functional teams
Reporting Line:
Reports directly to CEO
Manages: 3 Client Success Managers
Required Skills:
Sales