Chief Distribution Officer (Insurance Sales Channels)

Job Title: Chief Distribution Officer (Insurance Sales Channels)

Role Summary

The Chief Distribution Officer (CDO) leads the strategy, performance, and expansion of all insurance sales and distribution channels. This role is responsible for driving revenue growth, optimizing channel productivity, and building a diversified, high-performing distribution ecosystem across agency, bancassurance, brokers, and digital platforms.

Key Responsibilities

1. Distribution Strategy & Growth

Define and execute the enterprise-wide distribution strategy aligned with business goals

Drive premium growth, market share expansion, and channel diversification

Identify new distribution opportunities (digital, partnerships, embedded insurance)

2. Channel Management

Oversee all distribution channels, including:

Agency / tied agents

Bancassurance partnerships

Brokers and intermediaries

Direct and digital channels

Set performance targets and ensure channel profitability

3. Sales Performance & Productivity

Establish KPIs (sales volume, conversion rates, persistency, cost of acquisition)

Optimize sales productivity and channel efficiency

Implement performance management frameworks and incentive structures

4. Partnerships & Alliances

Build and manage strategic partnerships with banks, fintechs, aggregators, and corporate clients

Negotiate commercial agreements and distribution deals

Expand ecosystem partnerships to drive customer acquisition

5. Customer & Market Strategy

Develop customer segmentation and channel-specific go-to-market strategies

Enhance customer acquisition, retention, and cross-sell/upsell opportunities

Align distribution strategy with evolving customer behaviors

6. Digital & Transformation

Lead digital distribution initiatives (online sales, mobile platforms, embedded insurance)

Leverage analytics, CRM tools, and automation to improve sales effectiveness

Drive adoption of digital tools across the sales force

7. Governance & Compliance

Ensure adherence to regulatory requirements and sales conduct standards

Align distribution practices with frameworks such as IFRS 17 and local insurance regulations

Monitor risk, compliance, and reputational exposure across channels

Qualifications & Experience

Bachelor's degree in Business, Finance, Marketing, or related field (MBA preferred)

15–20+ years of experience in insurance sales, distribution, or channel management

Proven track record in managing multi-channel insurance distribution

Strong understanding of agency, bancassurance, broker, and digital sales models

Experience in leading large sales teams and driving revenue growth

Key Competencies

Strategic sales leadership and commercial acumen

Strong relationship management and negotiation skills

Data-driven decision-making and performance management

Customer-centric mindset

Digital transformation and innovation capability