Lead Generation Specialist

Job summary

To provide sales and marketing support in building a pipeline of leads to meet business plans, quotas and company objectives. Responsible for generating leads through phone calls, social media and emails.

Responsibilities & duties:
Research, track, maintain and update leads
Make outgoing calls to develop new business
Contact prospects to qualify leads
Direct email marketing to key clients and prospects
Research and maintain lead generation database
Conduct customer research
Conduct client or market surveys to obtain information about potential leads
Participate in the preparation of proposals and / or sales presentations
Provide accurate and timely information to management
Develop a strong knowledge of the company's products and services in order to facilitate the sales process

Skills / attributes required:
Excellent English communication (verbal and written)
Experience with cold calling
Experience with research and maintaining databases
Proficient in MS Office including Word, Excel, and Outlook
Experience in using CRM
Strong project and time management skills
Experience working with Western companies (preferred)

Qualifications / experience required:
Bachelors degree in Marketing or Business Administration (Not a must, experience is most critical)
1-2-year(s) experience in Lead Generation