Marketing Communications

Responsibilities:
1. Develop and execute comprehensive marketing communications strategies
    to effectively promote our brand and products across diverse channels.
2. Lead and mentor a team of marketing professionals, fostering collaboration
    and innovation within the team.
3. Drive the development and implementation of performance marketing
     campaigns to achieve business objectives, including lead generation,
     customer acquisition, and brand awareness.
4. Oversee and optimize SEO and SEM strategies to improve search engine
     rankings and increase organic traffic.
5. Create captivating television commercials and digital videos that resonate
     with the target audience and effectively convey the brand's message.
6. Plan and execute content marketing initiatives to establish thought
    leadership, engage the audience, and drive customer engagement.
7. Utilize marketing and consumer research insights to inform and enhance
    marketing strategies, ensuring they resonate with target demographics.
8. Develop and deploy integrated marketing communications that align with
     brand messaging across all touchpoints, including traditional and digital
     media.
9. Collaborate with cross-functional teams to ensure consistent messaging
     and brand representation.
10. Monitor industry trends and competitive landscape to identify
       opportunities and adjust strategies accordingly.
11. Analyze and report on the effectiveness of marketing campaigns using
       relevant metrics and KPIs.
12. Manage budgets effectively, ensuring maximum return on investment for
       marketing initiatives.
13. Cultivate and maintain relationships with external partners, agencies, and
       media outlets.
14. Stay up to date with the latest marketing technologies and trends to drive
       innovation and continuous improvement.

Qualifications:
1. MBA from a premier institute in Marketing, Communications, Business, or a
    related field.
2. Over 10 years of proven experience in marketing communications, with a
    strong focus on digital marketing, performance marketing, SEO, and SEM.
3. Exceptional communication, interpersonal, and leadership skills.
4. Proficiency in utilizing digital marketing tools, analytics platforms, and
    content management systems.
5. Strong analytical mindset with the ability to interpret data and make data
    driven decisions.
6. Previous experience in content marketing, including content creation and
    distribution.
7. Demonstrated success in leading and managing marketing teams.
8. Creative thinker with the ability to develop innovative marketing strategies.
9. Strong project management skills with the ability to prioritize and manage
    multiple initiatives simultaneously.
10. Adept at fostering collaboration and maintaining effective relationships
     with internal and external stakeholders.
11. Knowledge of industry best practices, trends, and emerging technologies
      in marketing communications.
12. Well-equipped in marketing and consumer research methodologies, with
       the ability to drive insight-driven marketing strategies.

Experience: 9-15 years
Education: MBA
Industry: Manufacturing
Location: Pune