Manager, Digital Media & Strategy

Overview

We are seeking a Digital Media & Strategy Manager to enhance our online presence, engage our target audience, and drive foot traffic to our physical market locations.

Details

- 30 hours per month
- Contract length: 12 months (June 2024 - June 2025)
- Level: Manager

Responsibilities

• Conduct a thorough analysis of the current digital presence, including website, social media platforms, email marketing, etc.
• Develop a comprehensive digital marketing strategy aligned with organizational goals, target audience, and market positioning.
• Create high-quality, engaging content for the website, blog, and social media platforms (Facebook, Instagram, Twitter, etc.).
• Develop and manage a content calendar outlining the frequency and themes of posts.
• Manage day-to-day posting and engagement on social media channels, including responding to comments and messages.
• Develop and implement targeted social media advertising campaigns to promote events, seasonal offerings, and special promotions
• Monitor and analyze the performance of advertising campaigns, adjusting strategies to optimize results and ROI.
  
• Develop an email marketing strategy to keep the customer base informed and engaged.
• Design visually appealing email templates and manage email distribution lists.
• Track key performance indicators (KPIs) related to website traffic, social media engagement, email open rates, etc.
• Provide regular reports and insights to evaluate the effectiveness of digital marketing efforts and inform future strategies.

Role Requirements

• Proven experience in digital marketing and social media management.
• Proficiency in using digital marketing tools and platforms, including Google Analytics, social media management tools (e.g., Hootsuite, Buffer), and email marketing software (e.g., Mailchimp, Constant Contact).
• Experience with content management systems (CMS) like WordPress or similar platforms.
  Strong understanding of SEO, SEM, and PPC advertising strategies.
• Experience in developing and managing a content calendar, ensuring timely and relevant content delivery.
• Ability to design visually appealing email templates and social media graphics using tools like Canva, Adobe Creative Suite, or similar software.
• Experience in providing regular reports and insights to evaluate the effectiveness of digital marketing efforts.

B/Suite Requirements for Managers

• Minimum of 5 years of experience in your area of expertise
• Experience as a tactical team member with excellent project management skills
• Demonstrated ability to lead cross-functional teams and manage large projects

Compensation

Starting compensation for Manager-level executives is $55/hour. All consultants are 1099 contractors. All executives are eligible for referral bonuses and free coaching and development.

Antiracism

Historically, people of color, women, people with disabilities, and LGBTQ+ individuals face insurmountable oppression within their professional lives. At the B/Suite, we know that talent knows no bounds and is not dependent on any single story. Our organization exists to carve out opportunities for the most targeted and harmed of these groups: Black and Brown people. Statistically, within all marginalized groups, no one suffers more than Black and Brown people. By centering these identities in our work, we can dismantle systems of oppression that impact all marginalized groups.