Job Openings CRM MANAGERS (iGAMING) [CYPRUS]

About the job CRM MANAGERS (iGAMING) [CYPRUS]

Job Description: CRM Manager - Full-Time, Cyprus Office

Our client is seeking a skilled and motivated CRM/Monetization Manager to join our growing team in Cyprus. This is a key role for a hands-on professional with experience in the iGaming industry, capable of driving customer engagement and retention strategies. As a key team member, you will have full ownership of CRM operations, playing a vital role in the companys success.

Responsibilities:

  1. Customer Engagement & Retention:
  • Develop, execute, and optimize CRM strategies to enhance customer engagement, retention, and lifetime value.
  • Design and manage customer lifecycle campaigns, including onboarding, loyalty programs, and reactivation.
  1. Onboarding Strategy: 
  • Design and implement comprehensive onboarding strategies to engage, educate, and retain new customers from their first interaction.
  • Create and manage multi-channel onboarding campaigns (email, SMS, push notifications) to welcome, educate, and activate new customers.
  • Define key stages of the customer onboarding journey and create automated workflows to move customers through these stages.
  1. Campaign Management:
  • Create personalized, data-driven campaigns to improve player activity.
  • Monitor campaign performance and report on KPIs, suggesting improvements as needed.
  1. Data Analysis & Insights:
  • Analyze customer data to identify patterns, trends, and opportunities for tailored marketing efforts.
  • Utilize customer data to build personalized onboarding and retention experiences tailored to different segments, ensuring relevance and maximizing impact.
  1. Team Collaboration:
  • Work closely with Product, Marketing, and Customer Support teams to ensure the onboarding and customer engagement processes are seamless and aligned with overall experience goals.
  • Coordinate with the technical team to ensure smooth CRM platform functionality and integrations.
  1. Process Optimization:
  • Conduct regular testing to identify the most effective communication strategies and continuously optimize messaging and onboarding touchpoints.
  • Continuously improve processes to increase operational efficiency and ensure impactful customer journeys.

Requirements:

  1. Proven experience in CRM management, within the iGaming or Sportsbook industry.
  1. Strong knowledge of customer segmentation, lifecycle marketing, and campaign personalization.
  1. Proficiency in CRM tools and platforms, with the ability to troubleshoot and optimize systems.
  1. Analytical mindset with experience interpreting data and generating actionable insights.
  1. Excellent written and verbal communication skills, with experience creating customer-facing communications.
  1. A strong understanding of customer behavior and the ability to create personalized onboarding and engagement journeys.
  1. Fluent in English (written and spoken); additional languages are a plus.
  1. Ability to work full-time on-site in Cyprus.

What We Offer:

  • A dynamic and collaborative work environment.
  • Opportunities to make a significant impact as a key member of the team.
  • Competitive salary and benefits package.
  • Growth opportunities within a fast-growing online casino platform.

If youre passionate about CRM and want to be part of an exciting new venture in the iGaming industry, wed love to hear from you! Apply now and help us redefine the player experience.

Here are 4-5 concise and practical questions for the short phone interview to evaluate candidates for the CRM Manager position:

  1. Experience in CRM Systems:
    Which CRM tools or platforms have you worked with, and how have you used them to manage customer campaigns?

Good answers: HubSpot, Optimove, solitics, unica and any other.

  1. Hands-On Campaign Work:
    Can you briefly describe a successful CRM campaign you managed, including the objective and the outcome?
  1. Data Analysis Skills:
    How do you use customer data to inform your marketing strategies? Can you give a specific example of how you applied data insights?
  1. Adaptability to Role:
    This role requires working full-time in the Cyprus office and being a key team member in a growing company. Are you comfortable with this setup and the level of responsibility?
  1. Problem Solving in CRM:
    Can you share a time when a CRM campaign didnt perform as expected and what steps you took to address it?



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