Search Engine Optimization (SEO) Specialist

Our client seeks a detail-oriented and analytical Search Engine Optimization (SEO) Specialist to join their team. In this crucial role, you will leverage your expertise in search engine optimization to improve website visibility in search results, driving organic traffic and achieving marketing goals.

Responsibilities:

• Conduct keyword research to identify relevant search terms that target audiences use.
• Optimize website content and technical aspects (e.g., page titles, meta descriptions, website structure) for search engines.
• Build high-quality backlinks from authoritative websites to increase website authority and ranking.
• Monitor website traffic and search engine ranking performance using SEO tools and analytics.
• Stay current on the latest SEO algorithms and best practices to ensure website optimization strategies are effective.
• Collaborate with content creators and web developers to ensure SEO best practices are integrated throughout the website.

Qualifications:

• Bachelors degree in Marketing, Communications, or a related field (or equivalent experience).
• Minimum of 3-5 years of experience in SEO or a related field.
• Strong understanding of SEO principles, keyword research techniques, and on-page and off-page optimization strategies.
• Proficiency in SEO tools and analytics platforms (e.g., Google Search Console, Ahrefs, SEMrush).
• Excellent analytical and problem-solving skills to identify and address SEO issues.
• Ability to communicate complex technical concepts in a clear and concise manner.

Benefits:

• Competitive salary and benefits package.
• Opportunity to play a vital role in driving organic website traffic and achieving marketing goals through SEO.
• Be part of a team dedicated to staying ahead of the curve in the ever-evolving SEO landscape.
• Work in a dynamic and results-oriented environment where SEO expertise is valued.
• Contribute to a culture of data-driven SEO optimization and continuous improvement.

Please submit your CV and cover letter outlining your experience and qualifications for this exciting opportunity.