Job Openings Google Business Profile (GBP) / SEO Specialist

About the job Google Business Profile (GBP) / SEO Specialist

Google Business Profile (GBP) / SEO Specialist

Salary: R30,000 – R50,000
Company: US-based
Location: Fully remote
Working Hours: Flexible

Role Overview

  • Manage, update, and actively publish content across Google Business Profiles

  • Support physical therapy and performance-based local businesses

  • Operate in a hands-on, execution-focused role

  • Deliver consistent, accurate, and high-volume output

  • Follow clearly defined SOPs with speed and precision

  • Focus on AI-assisted GBP content creation and publishing at scale

Google Business Profile Management

  • Audit and maintain Google Business Profiles using internal SOPs

  • Update and manage:

    • Business information (NAP)

    • Services and service descriptions

    • Keyword-aligned business descriptions

    • Operating hours, holiday hours, and special updates

    • Images and media assets

  • Monitor profiles for:

    • Duplicates

    • Verification issues

    • Suspensions or warnings

  • Clearly escalate issues when required

GBP Content Creation & Publishing (Primary Focus)

  • Generate Google Business Profile posts using AI tools (ChatGPT / Claude)

  • Follow defined templates and SOPs for:

    • Offers

    • Updates

    • Educational posts

    • Community and social proof posts

  • Repurpose content from:

    • Client Instagram accounts

    • Client websites (blogs, service pages, announcements)

  • Source and adapt:

    • Captions

    • Images

    • Videos where applicable

  • Rewrite content to be:

    • GBP-appropriate

    • Local keyword aligned

    • On-brand

  • Schedule and publish GBP posts using Semrush

Media & Asset Management

  • Select and upload relevant photos, graphics, and screenshots

  • Ensure assets follow GBP best practices and brand consistency guidelines

  • Rotate images regularly to keep profiles active and fresh

Tracking, QA & Communication

  • Track completed work in Monday.com

  • QA your own output using SOP checklists

  • Communicate clearly around:

    • Completed tasks

    • Content gaps (e.g., no recent Instagram content)

    • Profile issues requiring escalation

  • Manage multiple client profiles independently

Required Experience

  • 1–2+ years of hands-on Google Business Profile experience

  • Proven experience in publishing and managing GBP posts

  • Experience using AI tools to generate short-form local content

  • Comfortable scraping and repurposing content from Instagram and websites

  • Working knowledge of Semrush, including GBP post-scheduling and local SEO tools

  • Strong attention to detail

  • Ability to follow SOPs precisely while working fast

  • Clear written communication

Nice to Have

  • Experience with Claude

  • Familiarity with Monday.com

  • Experience working with service-based local businesses (healthcare, fitness, home services)

  • Basic understanding of Local SEO principles (keywords, relevance, proximity)

What This Role Is

  • Execution-focused

  • Content repurposing for Google Business Profiles

  • AI-assisted

  • SOP-driven

  • High-output and repeatable

What This Role Is Not

  • A website SEO role

  • A strategy or consulting position

  • A long-form content writing role

How Success Is Measured

  • Consistency of GBP posting

  • Accuracy and quality of AI-generated posts

  • Speed and reliability of execution

  • Clean scheduling via Semrush

  • Minimal revisions required

  • Clear, proactive communication