Job Openings Event Sponsorship Sales Rep

About the job Event Sponsorship Sales Rep

Event Sponsorship Sales Executive

Location: Cape Town – Hybrid (Office based in Bergvliet, ±2 days per week)
Employment Type: Permanent
Reporting to: Head of Sales / Commercial Lead

Role Overview

The Event Sponsorship Sales Executive will be responsible for driving sponsorship revenue across a portfolio of events by identifying, pitching, negotiating, and closing sponsorship and partnership opportunities.

This role is focused on outbound B2B sales, building long-term sponsor relationships, and consistently achieving sponsorship revenue targets. The successful candidate will be commercially driven, confident engaging senior decision-makers, and experienced in selling event sponsorship packages, brand partnerships, and related commercial offerings.

Key Responsibilities

Sponsorship Sales & Revenue Generation

  • Proactively identify and secure new sponsorship opportunities for events

  • Sell event sponsorship packages, brand partnerships, and related commercial offerings

  • Manage the full sales cycle: prospecting, pitching, negotiation, closing, and follow-up

  • Achieve and exceed monthly and event-based sponsorship revenue targets

  • Upsell and cross-sell sponsorship packages where appropriate

Client & Relationship Management

  • Build and maintain strong relationships with corporate sponsors and partners

  • Act as the main point of contact for sponsors throughout the sales process

  • Ensure sponsor requirements are clearly communicated and aligned internally

  • Maintain accurate client and pipeline data within the CRM system

Market Engagement & Collaboration

  • Conduct outbound sales via phone, email, LinkedIn, and meetings

  • Identify potential sponsors aligned to each events audience and positioning

  • Collaborate with internal marketing, events, and operations teams to deliver sponsor value

  • Stay informed on industry trends, competitor activity, and sponsorship opportunities

Required Experience & Skills

Essential

  • Proven experience in sponsorship sales (events, conferences, exhibitions, media, or similar)

  • Strong B2B sales background, ideally selling to mid-to-senior-level decision-makers

  • Demonstrated ability to close sponsorship deals and work to revenue targets

  • Confident outbound sales approach with excellent communication and negotiation skills

  • Ability to manage multiple sponsorship opportunities simultaneously

  • CRM experience and structured sales pipeline management

Advantageous

  • Experience selling event sponsorships, exhibition space, delegate packages, or advertising

  • Background in conferences, exhibitions, media, sports, or live events

  • Experience working in a hybrid or fast-paced sales environment

Personal Attributes

  • Commercially driven and target-oriented

  • Confident, persuasive, and relationship-focused

  • Organised with strong follow-through

  • Comfortable working independently and collaboratively

  • Professional, resilient, and results-focused

Working Model & Location

  • Hybrid role: Office-based in Bergvliet, Cape Town, approximately 2 days per week

  • Remaining time remote / field-based as required

Why This Role

  • Opportunity to work on high-profile events and sponsorship portfolios

  • Direct impact on revenue growth

  • Collaborative, entrepreneurial environment

  • Strong scope for performance-based success and growth