Job Openings Marketing Director

About the job Marketing Director

Job Title: Marketing Director

Job Summary:
Were seeking a data-driven and strategic Marketing Director to build and lead a world-class marketing function from the ground up. This person will be responsible for driving full-funnel marketing initiatives, managing multi-channel campaigns, optimizing conversion paths, and leading a growing team of marketers and contractors. This is a high-impact, high-visibility role ideal for a SaaS-savvy marketer who thrives in a fast-paced, startup environment and has a strong track record of ROI-driven performance.

Key Responsibilities:

  • Develop and execute Marketing Strategy.
  • Build a comprehensive marketing plan from the ground up that drives brand awareness, lead generation, and customer acquisition.
  • Manage Multi-Channel Campaigns.
  • Launch, optimize, and scale marketing campaigns across LinkedIn, Google, Meta, SEO, and email to target e-commerce sellers effectively.
  • Create High-Impact Marketing Assets.
  • Oversee the production of landing pages, demo videos, ad creatives, and sales collateral that support the customer journey and sales funnel.
  • Lead and Grow a Marketing Team.
  • Hire, manage, and mentor marketing contractors or full-time team members, ensuring alignment and productivity across projects.
  • Track Performance & Managing Budgets.
  • Set and monitor KPIs, analyze marketing data, and manage a performance-based budget to ensure efficient and impactful spending.
  • Other responsibilities related to the position.

Qualifications:

  • Advanced English level required.
  • Bachelors degree in Marketing or related career.
  • Strategic Marketing Planning
    Ability to build and execute a full-funnel marketing strategy from scratch, aligning with business goals and adapting to a fast-paced, evolving environment.
  • Digital Campaign Management
    Proficiency in launching and scaling campaigns across platforms like LinkedIn, Meta (Facebook/Instagram), Google Ads, and SEO with a focus on performance and ROI.
  • SaaS Lead Generation & Funnel Optimization
    Deep understanding of SaaS lead-gen tactics, conversion rate optimization (CRO), and funnel development (especially BB funnels - bottom of funnel) tailored to e-commerce merchants.
  • Creative Content Development
    Experience creating compelling assets: landing pages, videos, ad creatives, and one-pagers that convert across different stages of the buyer journey.
  • Team Leadership & Budget Management
    Strong leadership to grow and manage a marketing team or contractors, alongside handling a performance-based budget and setting measurable KPIs.
  • Proven Experience: Demonstrated success in marketing leadership roles, with a strong track record of executing strategies that drive measurable results.
  • Industry Expertise: hands-on marketing experience, ideally within SaaS, e-commerce, or a related digital-first environment.
  • Strong References: Able to provide references from previous employers or clients that validate past performance and reliability.
  • Currently Engaged Professional (Preferred): Ideally, someone currently employed in a similar role who is open to transitioning for the right opportunity.
  • Senior-Level: Were looking for a seasoned marketing professional who can hit the ground running and contribute immediately.
  • Results-Driven Mindset: Highly motivated by outcomes and performance metrics, with a commitment to delivering high-impact, data-informed marketing strategies.


Core Tools & Technology Requirements:

Marketing Automation & CRM

  • HubSpot (preferred) or alternatives like ActiveCampaign, Marketo, Salesforce Marketing Cloud
  • Experience setting up email workflows, lead scoring, segmentation, and customer journeys
  • List management, behavioral triggers, and automation strategy

Advertising Platforms & Campaign Management

  • Meta Ads Manager (Facebook/Instagram)
  • Google Ads (Search, Display, YouTube, Shopping)
  • LinkedIn Campaign Manager
  • TikTok Ads, Reddit Ads, or X (Twitter) Ads (bonus)

Analytics & Data Tools

  • Google Analytics (GA4) with conversion goals, funnel analysis, and attribution modeling
  • Google Tag Manager event tracking, pixel implementation
  • Looker Studio / Data Studio or similar for custom dashboards
  • A/B testing tools like Google Optimize, VWO, or Optimizely

SEO & Organic Growth Tools

  • SEMrush, Ahrefs, Moz, Screaming Frog
  • Keyword research, site audits, backlink monitoring, and technical SEO
  • On-page and off-page optimization

Website & Funnel Builders

  • Webflow, Unbounce, Instapage, or ClickFunnels
  • WordPress experience a plus
  • CRO best practices, heatmaps (like Hotjar or Crazy Egg), and UX optimization

Content Creation & Design

  • Canva or Adobe Creative Suite (Photoshop, Illustrator, InDesign)
  • Video editing tools: Adobe Premiere, Final Cut, Loom, CapCut
  • Writing tools: Grammarly, Jasper (for AI-assisted content), Surfer SEO

E-commerce Platform Integrations

  • Shopify, Amazon Seller Central, eBay, WooCommerce
  • Familiarity with product feeds, order automation, and customer lifecycle from purchase to re-engagement

Social Media & Scheduling Tools

  • Buffer, Hootsuite, Later, or Sprout Social
  • Scheduling, analytics, and engagement tracking

Project & Team Management

  • Slack, Asana, Trello, ClickUp, or Monday.com
  • Collaboration platforms like Notion, Google Workspace, Miro

Email & Outreach Platforms

  • Mailchimp, Klaviyo (especially for e-commerce), Lemlist, Woodpecker
  • Cold outreach and newsletter optimization

Bonus Tools / Experience

  • Zapier or Make (Integromat) for workflow automation
  • Affiliate tracking platforms like Refersion or PartnerStack
  • Customer support insight tools like Zendesk or Gorgias
  • Web event tracking via Segment or Mixpanel

Other

  • Two monitors and a high-speed fiber network or Starlink internet.


Compensation & Benefits:

  • 100% remote work
  • Compensation in USD
  • Great work environment with potential for growth.

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