Marketing Director

Position Title: Marketing Director

Employee name & surname:

Department / Division: Marketing

Reports to: C.E.O.

Purpose of Role:

To develop, establish and maintain marketing strategies to meet company objectives. Effective management of the marketing, advertising and promotional activities of the company. Responsible for the overall management and growth of consumer sales from digital properties and tactics for both e-Commerce and traditional channels.

Duties and Responsibility:

1. Develops and executes the approved marketing strategies.

2. Oversee market research and evaluates customer research through Program

Customer Relationship Management (CRM) and other sources, and uses the appropriate findings for improvement in marketing strategies.

3. Identification of specific market segments and development of communication strategies for each of the segments.

4. Develops and manages marketing department budget and ensures the delivery of all marketing activities within agreed budget and time.

5. Lead in store Marketing, promotion plans and outdoor Marketing.

6. Lead media coverage, updates Megatek Web and other online applications related to the presence of Megatek in the marketing viewpoint.

7. Analyzing information and making decision to improve customer online shopping experience.

8. Developing new/innovative ways of growing sales (e.g. new marketing initiatives, new categories to consider etc).

9. Lead marketing initiatives to drive qualified traffic and sales leads to megateksa.com website.

10. Develop digital marketing KPIs and determine performance requirements and benchmarks.

11. Develop, maintain, and communicate online campaign calendars for all targets, products, offers; manage change control & creative versions.

12. Forecast sales for e-commerce sales channel.

13. Manage sales process for continuous improvement, and optimize website to increase traffic.

14. Oversee the development of persuasive marketing content for megateksa.com website.

15. Produce and analyze reports of effectiveness of digital media tactics and e- commerce sales.

16. Design and implement social media initiatives to drive customer acquisition.

17. Collaborates with HR and management of the company in recruiting, motivation and staff development.

18. Engage in the process of performance evaluation of marketing employees and guarantees the objective assessment based on facts.

19. Other duties as needed/required.

Qualifications and Skills:

Education: Bachelors degree in marketing, business, or a related field. MBA preferred.

Experience: 7 to 10 years of marketing experience, preferably in Retail, DIY and Multi

stores Industry. 5+ years of experience in a commercial media and/or marketing agency

environment.

Skills:

• Strong leadership and management skills.
• Have very good knowledge of a wide range of marketing techniques and concepts. Think creatively.
• Ability to manage time effectively in a time sensitive environment. Manage changing priorities effectively and efficiently.
• Ability to effectively prioritise and execute tasks in a high-pressure environment.
• Effectively drives the organisation to apply new solutions to improve company performance.
• Deep experience of digital media, marketing, advertising, and/or technology, and an inactive interest in how digital innovation is driving change.
• Strong analytical skills; ability to analyse raw data, draw conclusions, and develop actionable recommendations.
• High developed interpersonal, team building.
• Effective communication, presentation, influencing, and negotiation skills.
• Strong organizational skills.
• Ability to select, motivate, and develop staff as well as delegate effectively.

Competencies:

• Strategic thinking, ability to identify a vision along with the plans which need to be implemented to meet the end goal.
• Self-motivated with a high level of initiative and a sense of urgency.
• Languages: Excellent verbal and written communication skills in English.