Marketing Manager

Job Good! Life Good!

The HeadHunter Group is an innovative Staffing and Recruiting Company with HQ in US, Dover, Delaware, operating in Canada, Albania, Kosovo, Montenegro, North Macedonia, Bosnia & Herzegovina, Serbia, Cyprus, Greece, and Bulgaria. We offer the newest mentality in Staffing industry and our core business are Candidates and Clients.

For our client, a famous multinational chain of fast-food restaurants, we are looking for a Marketing Manager, based in Sofia, Bulgaria.

Main task and responsibilities:

• Initiate marketing programs to deliver company's business goals:

          - Review and revise marketing programs to ensure the results.

          - Set up sales forecast and promotion target for each month promotions.

          - Develop business plan/ marketing strategy/ marketing calendar/ new product development;

• Set up attractive promotion campaigns to raise our sale volume;

• Develop effective promotion and advertising programs in cooperation with Advertising Agency. Ensure budgeting, control on promotion and advertising expenditure

• Responsible for advertising campaign and know details concerning consumers and media publications;

• Develop media plan and seek for new media opportunity to ensure the effectiveness of communication;

• Monitor sales performance, anticipates causes affecting performance, indicates magnitude of impact on sales and provide Management, Operation and Finance with attractive promotion campaign to raise sales volume.

• Provide Marketing related Weekly, Monthly, Quarterly report to CEO;

• Responsible for before & post analysis of all marketing activities report to CEO;

• Provide sales forecast for Supply Chain department to insure effective stock management;

• Responsible for allocation of marketing budget between different mediums and promotion; manage marketing budget on a monthly basis;

• Identify stores with low sales volume and develop promotion campaign/activities to assist stores in achieving positive results;

• Seek and deal with suppliers to produce marketing material and operation requirement;

• Support the stores by providing all Marketing Material as needed;

• Analyse market and competitors to ensure proactive activities.

Qualifications and requirements:

• At least Bachelor-s Degree in Marketing or any related fields. Master Degree would be advantageous;

• At least 4 years of experience in directing and leading sales and marketing teams, preferably in international companies;

• Demonstrated experience in media strategy, media planning and marketing mix development and execution;

• Demonstrated ability to drive results through the management of projects, processes and team members (including budgeting and planning);

• Very strong Business Analytics: data and insight driven; advanced problem-solving skills and analytical capabilities in complex situations;

• Knowledge of product innovation development and brand management;

• Knowledge of restaurant operations and management will be advantage;

• Proficiency in English communication and presentation skills;

• Strong in innovative, Drive for result and people management;

• Good connection and networking with the industrial bodies.

Our client offers equal opportunity for everyone, and no person shall be discriminated against on the grounds of age, gender, sexual orientation, disability, nationality, ethnic background, race, skin color, religion or ideology, political persuasion, social background or marital status.