Trade Marketing Specialist

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The HeadHunter Group is an innovative Staffing and Recruiting Company with HQ in US, Dover, Delaware, operating in Canada, Albania, Kosovo, Montenegro, North Macedonia, Bosnia & Herzegovina, Serbia, Cyprus, Greece, and Bulgaria. We offer the newest mentality in Staffing industry and our core business are Candidates and Clients.

Role Profile

Job Title: Trade Marketing Specialist

Role Profile:

Job Description The role will contribute to CCBS vision by developing and implementing a winning channel strategy, driving system and customer value and leading local operational Channels and Trade Marketing strategies.

Key Duties & Responsibilities

• Develop and execute Trade Marketing plan/activities of CCBS.
• Deliver superior brand activation, channel strategies and plans.
• Generate promotional execution strategies to support sales and maximize revenue growth at regional level.
• Communicate brand activation plans to sales teams to ensure superior in store execution.
• Develop trade marketing tools and equipment to support sales teams by category by region.
• Execute short and long-term revenue growth strategies for local customers.
• Build superior knowledge and understanding of the market including channels , consumers, customers categories and competitors.
• Analyse, evaluate and communicate the category performance across channels and customers.
• Responsible for the co-ordination of POS materials.
• Responsible for after action reviews of all programs to collect learnings and facilitate continuous improvement and action learning.

Skills, Experience & Education

Qualifications

• Minimum requirement: Bachelors degree in Business Administration, Marketing or related or related discipline.
• Added advantage: Relevant postgraduate qualifications.

Experience

1. Minimum requirement: 2-3 years relevant experience in FMCG sales, or/and marketing;
2. Strong understanding of the macro business environment;
3. In-depth understanding of the market beverage market and understanding and appreciation of the competitive and competitor environment;
4. Significant experience and/or exposure to development and implementation of business strategy with strong expertise in brand marketing, innovation process, strategy development, market segmentation and insights, market research;
5. Proven experience channel development;

Competencies

• Think on feet and act with speed.
• Strong service and work ethic
• Planning and organising ability
• Good interpersonal skills and ability to build networks and relationships.