Marketing Coordinator

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The HeadHunter Group is an innovative Staffing and Recruiting Company with HQ in the US, Dover, Delaware, operating in Canada, Albania, Kosovo, Montenegro, North Macedonia, Bosnia & Herzegovina, Serbia, Cyprus, Greece, and Bulgaria. We offer the newest mentality in the Staffing industry and our core business is Candidates and Clients.

Job Title: Marketing Coordinator 

Location: Tirana, Albania

Reports to: Commercial Director

Company Overview:

Our client is a global leader in the travel retail industry, offering a wide range of high-quality products to traveler's across airports, railway stations, and other transport hubs worldwide. As a division of a well-known Group, one of the world's largest media and retail conglomerates, our client operates through a diverse portfolio of brands.

The company's mission is to provide traveler's with a unique, seamless shopping experience by blending global brands with local flavour, ensuring that every journey is memorable.

Job Overview:

We are seeking a dynamic Marketing Coordinator to join our team in Albania. This role offers an exciting opportunity to be part of a global retail leader, executing marketing campaigns and strategies that engage travelers and drive sales across various retail channels. The ideal candidate will thrive in a fast-paced environment, collaborating with internal teams and external partners to deliver exceptional results in line with Aelia Duty Free's brand vision.

Key Responsibilities:

• Campaign Management: Support the execution of marketing campaigns and promotional activities to drive foot traffic and sales at Duty Free stores in key travel hubs. Ensure campaigns are aligned with both global and local strategies.
• Content Creation & Management: Collaborate with internal teams and external creative agencies to create engaging content across multiple channels (digital, print, in-store), ensuring brand consistency and appeal to international traveler's.
• Digital Marketing: Assist in managing Duty Free's online presence, including email marketing, social media campaigns, and website updates. Work to enhance online engagement and create seamless digital-to-physical shopping experiences.
• Brand Activation & Events: Coordinate the planning and execution of in-store activations, special events, product launches, and experiential marketing initiatives to increase customer engagement and brand visibility in airport and other travel locations.
• Market Intelligence: Conduct regular research on customer trends, competitor activities, and new marketing innovations in the travel retail sector. Provide insights that inform marketing strategies and campaign optimization.
• Campaign Reporting: Track the performance of marketing campaigns through analytics and reporting tools, providing insights and recommendations for future initiatives.
• Vendor & Partner Management: Liaise with external agencies, suppliers, and other third-party partners to ensure timely delivery of marketing materials, promotional tools, and products.
• Internal Coordination: Work closely with the sales, operations, and logistics teams to ensure alignment on campaign execution, product availability, and customer experience.
• Customer Experience Focus: Ensure that all marketing activities enhance the overall customer journey, from pre-travel communications to in-store experiences, aiming to provide unique, memorable experiences for all traveler's.

Qualifications:

• Education: Bachelor's degree in Marketing, Communications, Business, or a related field.
• Experience: 1-3 years of experience in marketing, with a focus on retail, travel retail, or luxury goods. Experience in the duty-free or travel retail industry is a plus.

Skills:

1. Strong proficiency in Microsoft Office (Excel, PowerPoint, Word) and familiarity with marketing tools (e.g., Google Analytics, email marketing software).
2. Experience with social media platforms and digital marketing campaigns.
3. Strong written and verbal communication skills, with the ability to adapt messaging for diverse, international audiences.
4. Creative, detail-oriented, and results-driven with a passion for marketing and the retail industry.
5. Excellent organizational skills with the ability to manage multiple projects simultaneously.
6. Team player with a collaborative mindset and ability to work across functions.
7. Languages: Fluency in English is essential.

Key Competencies:

• Adaptability: Ability to thrive in a fast-changing, dynamic environment.
• Analytical Ability: Comfort with data analysis and reporting, using insights to inform decision-making and optimize marketing strategies.
• Project Management: Strong multitasking skills, with the ability to manage various aspects of multiple campaigns at once.
• Innovation: A keen eye for emerging trends in travel retail, digital marketing, and consumer behavior.
• Customer-Centric: A passion for delivering outstanding customer experiences and enhancing the shopping journey for traveler's.

Why Join our Company?

1. Be part of a global leader in the travel retail industry with a strong brand presence.
2. Opportunities for career development and growth within a dynamic, international organization.
3. Work in a collaborative, creative, and forward-thinking environment.
4. Competitive salary and benefits package.