Brand Manager

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                                                               BRAND MARKETING MANAGER

The Brand Manager is responsible for understanding and gathering consumer insights and market research, specifically, what drives TOM awareness, brand salience, and per capita consumption. Works closely with the Marketing Manager to contribute to the annual business plan by creating, planning, and executing brand initiatives, the advertising plan, new products, and packaging launches whilst ensuring the brand is portrayed in the right way.

KEY RESPONSIBILITIES

1. Brand Management

• Trains and supports marketing peers as well as on/off premise and trade marketing with their projects.
• Collaborates & ensures synergy on any trade/marketing initiatives.
• Builds and provides training on new cross-functional tools, such as sales/marketing programs or trade marketing.
• Works closely with the local team, regional team, and International HQ specialists to share learnings, and best practices, align plans, and share the latest updates and insights.
• Delivers the brand part of the business plan.
• Sustains or strengthens the brand part of the trial and awareness study; past 4 week/12-month consumption, TOM awareness, and brand salience.

2. Advertising and Creative

• Creates branding and through the line communication for specific marketing projects in strong collaboration with the respective marketing functions.
• Develops and implements the ideal country-specific advertising plan ensuring international and local learnings, taking best practices into consideration, and with the right level of digital and social media integration.
• Controls creative and media agencies to ensure correct contractual set-up and strong working relationships todeliver world-class creative output.

3. Product and Packaging Innovation

• Leads and manages solid product launches together with sales, finance, and other marketing functions and acts as the key contact for Red Bull HQ.
• Understand which packaging solution addresses country-specific needs, as well as lead and manages the launch proposal.
• Collects all learnings to share locally and with International HQ.

4. Consumer Insights and Market Research

• Turns data into compelling insights which are actionable and relevant, and ensures these insights are addressed through adequate ideas and plans.
• With a focus on the younger segment of the target group, monitors the consumers perception of brand and products in social media.

5. General Management

• Supports the Regional Manager to develop and implement the annual business plan.
• Prepares, together with the Regional Manager, the annual plan and financial budgets/P&L in cooperation with the marketing and sales team.
• Manages and maintains the agreed budget.
• Builds a strong, transparent, trusty partnership and cooperation with management and personnel.

EXPERIENCE

• University degree in Marketing, Communications, Economics or related fields
• 5 years experience in a similar position within the FMCG sector or multinational company
• Clear understanding of competitor activity and consumer behaviour in a brand and FMCG context
• Generates consumer insights and translates them into successful brand initiatives.
• Implements the business strategy successfully, while managing associated changes and people processes.
• Strong analytical ability and commercial acumen to understand financial statements and market trends.
• High standard of integrity with a passion for the brand and commitment to Red Bull values.
• EDV (Word, Excel, Power Point, etc.)
• Fluency in English