Paid Media Specialist

Good Job! Good Life!

The HeadHunter Group is an innovative Staffing and Recruiting Company with HQ in US, Dover, Delaware, operating in Canada, Albania, Kosovo, Montenegro, North Macedonia, Bosnia & Herzegovina, Bulgaria, Serbia, Cyprus, Greece. We offer the newest mentality in Staffing industry, and our core business are Candidates and Clients.

For our client a leading omni-channel, multi-brand and direct-to-consumer retailer with significant scale and reach across Central and Eastern Europe, we are looking for a Paid Media Specialist, in Prishtina.

Responsibilites:

• Creates, launches, and manages paid advertising campaigns on platforms such as Facebook, Instagram, and Google using Ads Manager.
• Defines and optimizes targeted audiences by using demographic data, interests, and behaviors to achieve the most effective advertising.
• Collaborates with content creators to develop persuasive ad copy, visual elements, and videos for paid campaigns.
• Plans, allocates, and manages advertising budgets, optimizing spending to maximize return on investment (ROI).
• Continuously analyzes campaign performance by monitoring key indicators such as CTR, CPC, CPA, and ROAS through Ads Manager.
• Prepares detailed weekly reports on campaign performance and proposes strategies for further optimization.
• Ensures that all advertisements comply with platform guidelines and policies to avoid account restrictions or penalties.
• Coordinates with the Graphic Design and Post-Production teams by requesting the necessary marketing materials in advance for campaigns.
• Performs any other reasonable duties in accordance with their qualifications and experience, as required by the E-Commerce Manager or company needs.
• Reports to and is directly accountable to the E-Commerce Manager.

Note: Please note that only shortlisted candidates will be invited for an interview.

Our client offers equal opportunity for everyone, and no person shall be discriminated against on the grounds of age, gender, sexual orientation, disability, nationality, ethnic background, race, skin color, religion or ideology, political persuasion, social background or marital status.