Brand Manager

Salary: Market related

Location: Stellenbosch

Job type: Permanent

Industry: Food and Beverage / Manufacturing

Reference Number: CWR.BM.CB.05062025

COMPANY DESCRIPTION:

Our client is a beverage manufacturer located in Stellenbosch and they are looking for a Brand Manager to join their team as soon as possible.

JOB DESCRIPTION:

• Understanding the behaviour of the brands target audience and developing brand solutions.
• To devise strategies that are data led, and evidence based leading to insight led marketing initiatives.
• Expand the brand image, category market share and improve the overall brand perception.
• Maintain budgets, predict market trends and sales, along with assessing KPIs and ROIs.
• Develop and lead brand campaigns by collaborating with teams across different verticals such as sales, marketing, creative, legal, etc.

MAIN DUTIES & RESPONSIBILITIES:

• Develop brand strategy in line with organizational objectives
• Conduct consumer and category research ability to develop brand imperatives
• Map out key communication and activation tactics to deliver required objectives
• Produce brand plans on an annual basis, complete with objectives and ensure organizational understanding and monitor execution
• Ensure all brand development is based on data and evidence gleaned from reliable and recognized sources
• Develop an innovative pipeline for brand based on market and consumer understanding
• Good working relationship with Marketing Manager ensuring clear and concise communication
• Collaborative work ethic with colleagues inside and outside of department

EDUCATIONAL REQUIREMENTS:

• Matric / Grade 12 or equivalent
• Bachelors Degree in Marketing or Commerce or MBA

EXPERIENCE AND SKILLS REQUIRED:

• Minimum of 3 - 5 years in a Brand Marketing position within the FMCG market, preferably beverages, exposure to brand strategy, understanding of brand financials, execution of brand strategy
• Demonstrated experience in developing and executing Communications strategy and insight led marketing
• Valid drivers license
• Exposure to Brand strategy and understanding of brand financials
• Marketing and Negotiation skills
• Brand Activation/Promotion Skills
• Analytical skills for data and research, project management and strategy development
• Problem Solving and Results/Target Orientated
• Advanced Microsoft software skills
• Self- starter, creative thinker
• Passionate, positive aptitude and team player
• Pro-active problem solver, collaborative and adaptable to change
• Excellent communicator and listener
• Skilled at time management and planning
• Social skills vital for constant communication with stakeholders
• Networking & Relationship Building

POPIA

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