Performance Marketing Executive

Were The Branding People, a Malaysia-based digital marketing agency serving brands across Southeast Asia. We turn insights into strategy, strategy into creative work, and creative work into measurable impact.

Our partners are scaling fast, and performance-driven growth is more important than ever. If youre a Performance Marketing Executive who can turn data, insights, and creative strategy into high-impact campaigns that capture attention and drive measurable results — youll fit right in.

What You'll Be Crafting

• Create, monitor, analyze, and optimize performance marketing campaigns across multiple platforms such as Facebook Ads, Google Ads, TikTok Ads, and other relevant traffic sources.
• Measure the effectiveness of marketing strategies, optimize campaigns based on data insights, and drive continuous improvements in ROAS, CPA, CTR, and conversion rates.
• Execute full-funnel marketing campaigns, ensuring ads are strategically structured, creatively aligned, and performance-driven to meet client objectives.
• Prepare detailed and structured performance reports for management and clients, translating data into clear insights and actionable next steps.
• Monitor campaign budgets closely and optimize return on investment (ROI) by adjusting bids, targeting strategies, and creative direction accordingly.
• Collaborate with cross-functional teams, including creative, copywriting, and project management, to ensure campaigns are aligned with brand positioning and performance goals.
• Identify and experiment with new advertising platforms, tools, and emerging trends to unlock additional growth opportunities.
• Manage and execute marketing projects efficiently, ensuring deliverables are completed on time and aligned with campaign timelines and KPIs.

Your Superpowers

• At least 2–3 years of hands-on experience managing paid social media advertising platforms (Facebook Ads, Google Ads, TikTok Ads, etc.).
• Strong understanding of digital marketing principles, performance funnels, audience segmentation, and paid media strategies.
• Proven ability to analyze data, identify trends, and optimize campaigns to improve ROAS and lower CPA.
• Experience with A/B testing frameworks and performance scaling strategies.
• Familiarity with tracking tools such as Meta Pixel, Google Analytics (GA4), and conversion tracking setup is a strong advantage.
• In-depth knowledge of Malaysias digital and social media landscape, with awareness of trends and algorithm updates.
• Fluent in both Mandarin and English, with strong communication skills for stakeholders collaboration and reporting.
• Strong ownership mindset, critical thinking ability, and adaptability in a fast-paced agency environment.
• Flexibility to put in extra hours when necessary to meet campaign deadlines or urgent optimization needs.
• A genuine passion for driving business growth and creating measurable impact through well-executed advertising strategies.

What You'll Get Here

• Freedom to Work from Anywhere
  Remote flexibility that empowers deep work and creative flow.
• Upskilling That Actually Changes You
  Workshops, coaching, and exposure to brands across SEA with real learning and real growth.
• Lucrative Pay That Reflects Value
  Competitive salary packages designed to reward excellence, not just attendance.
• Health & Wellness Support
  Benefits that keep your mind sharp and your energy sustainable.
• People Who Want You to Win
  A driven team that collaborates, questions, builds — and celebrates progress.
• Plus More — Because Were Still Growing
  We refine, improve, and innovate constantly. You grow as we grow.