KOL Operations Executive

We're The Branding People, a Malaysia-based digital marketing agency serving brands across Southeast Asia. We turn insights into strategy, strategy into creative work, and creative work into measurable impact.

We are looking for a proactive and highly organised KOL Operations Executive to oversee the day-to-day management of our content creators (IPs). This role is responsible for ensuring all talents remain consistent with their content, meet posting schedules, and receive the operational support needed to perform at their best.

The ideal candidate should enjoy working with people, be detail-oriented, and be capable of managing multiple talents and projects simultaneously.

What You'll Be Crafting

Talent Management

Manage the daily communication with assigned talents (IPs).

Build strong relationships and provide ongoing support.

Follow up on pending tasks and ensure deliverables are completed on time.

Assist talents whenever they encounter issues with content creation or posting.

Content Planning & Coordination

Regularly discuss and collect upcoming content ideas from each talent.

Help talents plan their next content, including concepts, locations, collaborations and logistics.

Maintain weekly and monthly content calendars for all assigned talents.

Ensure content plans align with the company's marketing objectives.

Content Operations

Remind talents to upload content according to schedule.

Ensure every post is fully completed, including:

Uploading the content.

Posting on the correct platform(s).

Boosting posts where required.

Following all internal posting guidelines.

Step in to assist whenever a talent is unable to complete the operational tasks themselves.

Social Media Account Management

Set up new Facebook, Instagram and TikTok accounts for new IPs.

Configure account settings according to company standards.

Organise and maintain account login credentials securely.

Ensure every new IP is fully prepared before content production begins.

Performance Monitoring

Track each talent's posting consistency and activity.

Monitor adherence to content schedules.

Report delays, inactive talents or operational issues to management.

Suggest workflow improvements to improve efficiency and productivity.

Cross-Team Coordination

Coordinate with videographers, editors and designers to ensure timely content delivery.

Work closely with the marketing team for campaign launches and promotional activities.

Ensure smooth communication between all departments involved in content production.

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Key Performance Indicators (KPIs)

Talent Management

Maintain excellent communication with all assigned talents.

Resolve operational issues promptly.

Achieve high talent satisfaction and responsiveness.

Content Delivery

Achieve at least 95% on-time content uploads.

Minimise missed posting schedules.

Ensure every scheduled post is uploaded and boosted where required.

Operational Excellence

All new IP social media accounts are set up before onboarding.

Account credentials are properly organised and maintained.

Smooth onboarding process for every new talent.

Planning & Coordination

Weekly content plans prepared for every active talent.

Monthly content calendars updated consistently.

Locations, props and production requirements coordinated before each shoot.



Your Superpowers

• Excellent organizational and project coordination skills with the ability to manage multiple creators, campaigns, and deadlines simultaneously.

• Strong communication and interpersonal skills—you enjoy working with people and building trusted relationships with KOLs, clients, and internal teams.

• Highly detail-oriented with the ability to keep schedules, documents, and campaign logistics well organized.

• Well-versed in both English and Chinese.

• Resourceful and proactive in solving operational challenges, whether it's finding a last-minute shooting venue, sourcing props, or coordinating logistics.

• Comfortable coordinating photo and video production, including scheduling, venue bookings, transportation, and shoot-day support.

• Able to manage administrative tasks such as onboarding documentation, contracts, leave applications, reimbursement claims, and record keeping.

• Strong negotiation and vendor coordination skills when dealing with venues, suppliers, and service providers.

• Familiar with social media platforms such as TikTok, Instagram, YouTube, and the creator economy.

• Willing to travel for production shoots, events, or creator engagements when required.

• 1–3 years of experience in operations, influencer marketing, talent management, event coordination, production, or project management is an advantage. Fresh graduates with strong organizational skills and a passion for the creator industry are encouraged to apply.

What You'll Get Here

• Freedom to Work from Anywhere
  Remote flexibility that empowers deep work and creative flow.

• Upskilling That Actually Changes You
  Workshops, coaching, and exposure to brands across SEA with real learning and real growth.

• Lucrative Pay That Reflects Value
  Competitive salary packages designed to reward excellence, not just attendance.

• Health & Wellness Support
  Benefits that keep your mind sharp and your energy sustainable.

• People Who Want You to Win
  A driven team that collaborates, questions, builds — and celebrates progress.

• Plus More — Because We're Still Growing
  We refine, improve, and innovate constantly. You grow as we grow.