Retail Sales Execution Lead

Job Description

• Lead daily operations for in-store sales execution across designated retail locations
• Coordinate implementation of personalization initiatives (e.g., new sales enablement tools, in-store journey changes)
• Work closely with frontline staff to ensure adoption of new tools and selling techniques
• Liaise with store managers, retail operations, marketing, and product teams to ensure seamless roll-out and iteration of pilots
• Monitor and improve customer interactions through in-store experimentation (e.g., offer framing, product bundling, consultative selling techniques)
• Provide feedback from retail ground teams to central teams to refine tools, scripts, and training.

Skills/Experience

• 58 years of experience in retail operations, field sales, or channel execution roles, ideally within telecom, FMCG, or consumer electronics sectors
• Proven experience managing or supporting large-scale in-store rollouts or activations
• Familiarity with frontline enablement tools (e.g., guided selling apps, POS systems, customer segmentation tools)
• Strong people management and coaching skills with ability to influence store staff not under direct reporting lines
• Experience working in cross-functional agile teams, especially in pilot/test-and-learn environments
• Comfort with short-term contracts or project-based assignments; experience in pilot or transformation programs a plus
• Strong communication skills in English and Bahasa Melayu; other local languages are advantageous.