Assistant Brand Manager - Foods (FMCG)

JOB DESCRIPTION

Position: Assistant Brand Manager - Foods (FMCG)

Working place: Nguyen Luong Bang, Tan Phu Ward, District 7, Ho Chi Minh City

Working hours: Monday – Saturday, 9:00 – 18:00

Report to: Foods Innovation & Brand Lead

MAIN RESPONSIBILITIES

• Lead the development and execution of a market-specific content strategy that aligns with the global brand direction while resonating deeply with local cultural nuances
• Own content effectiveness and excellence for the brands across consumer and shopper touchpoints
• Act as the brand's expert on the local market, possessing an intimate understanding of the local market culture, communities, and social media platforms
• Oversee the end-to-end content creation process, from ideation and planning to execution and optimisation, ensuring all content aligns with brand guidelines, BET strategy and assets – ensuring it resonates with the communities we are engaging with.
• Ensuring digital content is culturally relevant, engaging and authentic content output.
• Continuously analyse content performance metrics, derive actionable insights, and adapt the content strategy to optimise engagement, reach, and overall ROI
• Support Brand Manager in ATL campaign deployment and collaborate with cross functional team and relevant external production partners

WHAT YOU NEED TO SUCCEED

Experience

• Project Management: Able to manage operation complexity and lead different projects on time in full
• Social Media Content Creation: Experience as a social media content creator is highly desirable with strong understanding for local culture and platform nuances and trends.
• Proven Strategic & Creative Skills: A portfolio demonstrating strong content strategy development, execution, and a track record of creating engaging, on-brand content.
• Agency Management: Proven success briefing, managing, and collaborating effectively with external agencies, ensuring high-quality output and brand consistency.
• Data-Driven Mindset: Comfort using analytics to measure content performance, derive insights, and make data-informed decisions to optimise content strategy.

Skills

Core Content Creation & Leadership:

• Consumer understanding: Curiosity for consumer insights and key trends for brands to effectively engage with relevant communities
• Visual Storytelling: Strong understanding of visual elements (photography, video, graphics) and how they contribute to brand storytelling.
• Creative & Content Strategy: Ability to develop and execute data-driven content plans aligned with brand goals, target audience, and different platforms.
• Team & Project Management: Experience leading, motivating, and providing clear direction to internal teams and external agencies, ensuring deadlines and quality
• Performance Analysis: Tracking content performance metrics, deriving insights, and adapting strategies to optimise engagement and achieve objectives.

Agency Collaboration:

• Briefing & Communication: Expertise in developing clear and comprehensive briefs for local agencies, outlining objectives, brand guidelines, and desired outcomes.
• Relationship Management: Building strong relationships with agencies, providing constructive feedback, and ensuring seamless collaboration.
• Quality Control: Implementing processes to review and approve agency-created content, ensuring alignment with brand standards and messaging.

Project Management: Proven experience in project management and leading cross functional team to drive results

Passion for Foods or Background in F&B is a plus: A demonstrable passion for cooking and foods community, keeping up with trends, innovations, and key players, reflecting a genuine enthusiasm for the field.