About the job Category Marketing Executive (UFS)
Working place: Nguyen Luong Bang, Tan Phu Ward, District 7, Ho Chi Minh City
Working hours: Monday – Saturday, 9:00 – 18:00 (can WFH on Sat)
The Category Marketing Executive is a strategic execution partner to the Category Marketing Manager, supporting category growth through strong insight generation, disciplined execution, and cross-functional collaboration. This role goes beyond administrative coordination and requires analytical thinking, business curiosity, and the ability to connect data, product, and commercial realities into actionable plans.
Main Accountabilities:
1. Business & Category Insight
- Analyse category performance, operator insights, and competitive landscape.
- Consolidate and interpret sales data to identify growth opportunities and performance gaps.
- Prepare business updates and reports with clear key takeaways and recommendations.
- Proactively flag risks and highlight improvement opportunities.
2. Innovation & Portfolio Execution
- Support in-market launches of innovation/renovation projects.
- Lead end-to-end execution of tactical launch projects from new product testing to launch for chain accounts, eg. Golden Gate, Vietnam Airlines, Sasin, etc.
- Lead networks and coordinate with cross-functional teams (R&D, Supply Chain, Regulatory Affairs, Legal, QA) to ensure timely delivery of local projects.
- Track performance of Top 10 SKUs versus brand standards and benchmarks.
3. Product Experience & Marketing Materials
- Coordinate internal and external product testing sessions with chef teams.
- Ensure packaging artwork and claims align with global guidelines and local regulatory requirements.
- Work with agencies on marketing materials, samples, and supporting assets.
- Maintain product information accuracy across internal documents.
4. Commercial & Market Activation Support
- Support category penetration initiatives aligned with business growth priorities.
- Collaborate with CD teams to ensure marketing plans are practical and executable.
- Manage sample allocation, tracking, and delivery coordination.
- Monitor activation effectiveness and consolidate post-activity reports.
5. Budget & Governance Excellence
- Track category budget spending and maintain updated monitoring files.
- Create and manage POs for marketing activities in compliance with company policies.
- Ensure proper documentation and project tracking for all initiatives.
Critical Success Factors for the Job:
- Graduate from college/university with 2+ years of experience in Product/Category Marketing, preferably in FMCG or foodservice.
- Strong analytical mindset with attention to detail.
- Time management.
- Proactive attitude and ownership.
- Collaborative mindset with a bias for action and cross-functional coordination.
- Good English skill (both written and spoken).
- Well versed with MS office applications.
Salary and Benefits:
- Salary: (Negotiable based on your skills and experience)
- 100% salary during probation period & full SHUI
- 13th month salary bonus (pro-rated), Phone allowance
- Provided shuttle bus and lunch
- MNC working environment
- Sign Labor contract with 3P – Talentnet
CONTACT: Send your CV to nhicly@talentnetgroup.com with title [Role – Full name]