About the job Content & Social Media Lead
About the Role
Hiring a Content & Social Media Lead to run Alliance's social presence and content engine - with one goal: drive high-quality founder applications. You'll report directly to Roberto (co-founder). Split of work: 60% day-to-day social (X/LinkedIn), 30% long-form/content systems (Good Game, blog, emails), 10% conversion copy (website, lifecycle emails, application funnels). Primary metric: High-quality founder applications (volume/quality); secondary: social media engagement, followers, views only to extent they drive applications. Autonomy: Candidate sets content strategy/calendar with Roberto's input (not just execution).
Key Responsibilities
Own Alliance on X/LinkedIn: voice, cadence, formats, distribution, growth.
Transform raw material (founder wins, cohort stories, data, memes) into posts, threads, clips, short-form video.
Manage Good Game pipeline (topics -> promotion -> clipping -> distribution); coordinate contractors.
Write/optimize high-leverage copy (website, lifecycle emails, event comms, founder updates).
Build/run content system: calendar, pillars, repurposing, weekly retros.
Track performance, run experiments, double down on winners.
Set creative direction for Good Game/video using contractors/AI tools.
Requirements
Crypto-native and can write like a real participant (not corporate marketing).
Exceptional writer with taste: sharp social + crisp, high-clarity copy.
Great on X, and can grow beyond the crypto bubble.
Gen Z fluent for crypto founder audience
Comfortable with AI tools
3+ years of experience
Bonus Skills
* NYC creative network (video/photo/editing) and experience managing contractors.
* Portfolio showing original voice (posts/threads/essays).
* Proof you can build distribution: grew an audience/channel, ran a content series, or consistently shipped content that got shared.
* Experience writing conversion copy (landing pages/emails) and iterating based on data.
* Built a content system: pillars, calendar, repurposing pipeline, and basic analytics.
* Crypto protocol/fund experience